Munich, Bavaria, Germany
From workshop floor to digital transformation — driven by clarity, precision and real-world impact. I started my career at 15 as a car mechanic. Today, I work at BMW Headquarters, bridging the gap between business and IT and translating complex requirements into decisions that scale across markets. What defines my work is a combination that is rare in digital transformation: deep people intuition, strong technical understanding, and the ability to bring structure into complexity. I navigate environments with high pressure, ambiguity and conflicting interests — bringing clarity where others see chaos and enabling decisions when communication breaks down. My focus areas: • Translating technical complexity into clear business outcomes • Aligning stakeholders in politically sensitive environments • CRM process excellence across European markets • Creating structure and stability in high-pressure project phases • Combining emotional intelligence with analytical precision With nearly three decades of experience across automotive, sales, CRM and digital processes, I bring a 360° perspective on how real transformation succeeds: through understanding human behavior, simplifying complex systems, and aligning people around a shared direction. Always open to discussions about CRM, digital strategy, requirements engineering — and how organizations can use technology to enhance, not replace, human intelligence.
As a Business Analyst at BMW Headquarters, I work at the intersection of markets, users, and technology, shaping CRM and sales processes across multiple European regions. My focus lies in translating business needs into digital solutions that connect people, processes, and systems — driving efficiency, alignment, and customer-centricity across markets and functions. Over the years, I have been involved in several product lines and domains, supporting initiatives that strengthen BMW’s retail transformation and digital ecosystem. 💡 Key Contributions: • Defined and harmonized CRM and sales processes across markets to ensure consistency and scalability • Translated complex business requirements into clear IT deliverables through close collaboration with technical teams • Facilitated cross-functional workshops, aligning stakeholders from headquarters, markets, and product teams • Supported process digitization and integration projects improving data flow, transparency, and decision quality • Ensured business continuity and stakeholder satisfaction by bridging communication between business and IT Driven by clarity and collaboration, I aim to connect strategic intent with operational reality — turning complexity into structured, actionable outcomes.
Sales, financing and leasing of used cars. Used car reviews. Trade-in of used cars. Expert knowledge of used car business.
Sales, financing and leasing of used cars.
After sales and technical functions
Apprentice in training