Singapore
Marketing professional with 9+ years of B2B technology experience across APJ, LATAM and North Asia. I build marketing programs that go beyond pipeline support, shaping brand perception, driving thought leadership, and opening market opportunities through strategic communications, executive engagement, and partner ecosystems. My experience covers demand generation, ABM, PR, content, and field marketing. I partner with sales, product, and channel teams to translate business priorities into marketing programs that deliver real impact in market.
• Lead regional marketing across APJ and LATAM, aligning partner, field, and demand generation efforts across VAR, BSP, and distributor tiers based on joint GTM plans. • Drive partner co-marketing and enablement programs with key partners, developing joint GTM plans to expand regional market reach. • Managed regional MDF budget and guided allocation decisions across partner tiers and markets. • Leveraged intent data via HubSpot to identify in-market accounts, activating targeted content syndication campaigns to engage prospects across the funnel. • Owned PR and communications for APJ, working with external agency to build brand presence across regional B2B tech publications.
• Build Zimbra's content marketing direction, shifting focus to thought leadership and brand-led storytelling for enterprise audiences.
• Supported APAC marketing programs across partner initiatives, integrated campaigns, field marketing, and regional events.
• Built and led integrated marketing programs across SEA and North Asia, covering ABM, digital campaigns, content syndication, and executive engagement. • Developed strategic co-marketing partnerships with AWS, Microsoft, Cloudflare, Dell, Intel, and Tech Data to drive joint campaigns and expand market reach. • Partner with SDR and Sales to active intent data, align outbound prospecting, and accelerate pipeline creation. • Owned regional market planning, budgeting, and performance tracking.
• Marketing platforms optimisation and operations such as Salesforce and Pardot • Develop product nurturing drip campaigns
• Managed go-to-market execution across APAC, EMEA, and the Americas. • Built lead nurturing and lifecycle campaigns via Pardot to support pipeline growth and engagement. • Developed internal communications strategy to maintain alignment and engagement across the organisation. • Managed partner relationships and served as central support for partner marketing activities.
• Managed social media platforms - Content generation, a/b testing, and lead generation • Managed event landing pages, collateral, pre, and post edms • Spearheaded employee onboarding process and internal knowledge-sharing platform, Smartup