Madrid, Community of Madrid, Spain
Building the Amazon Shipping business in Spain.
Part of the team that rebuilt the Product Insurance business in the EU5 Stores (UK, DE, FR, IT, ES). Set up the program analytics and VP level reporting mechanisms, led go to market campaigns for new tech features, created a new insurance product proposition and enhanced operational excellence. Learnt how to navigate a business in a regulated environment and directly influence CX through experimentation.
Led MX’s Key Account Management program and a regional team of 23 based in MX and Costa Rica. Most enriching role I’ve had to date and extremely proud of our team achievements and how we enhanced Seller Experience in Mexico. • P&L ownership. Built a 3YP and made the program profitable within 12 months. • Responsible for the multi-channel Sales & Marketing Strategy to scale enrollment of accounts >$500K USD annual revenue and program roadmap to drive Seller Experience. • Owned continuous innovation of the service offering, roadmap to offshore standardized tasks, rolled out a tech product to automate monthly invoicing and launched a worldwide first Paid A la Carte program to tap into new Seller audiences. • First of three Marketplace teams to expand into Costa Rica, designed multiple growth paths to develop talent.
Responsible for new B2B project acquisition, commercial price negotiations, capacity increases and design changes, managed new projects in Salesforce and VW Group sourcing platform, tracked and reported weekly sales performance vs. target to corporate HQ. • Negotiated and won two strategic VW projects with combined turnover of triple digit USD in 2019 • Reduced 80% of overdues on regional Audi account (~20% of annual billing), leading a task force between Sales, Finance and Logistics by deep diving on root causes, prioritizing and involving customer stakeholders
Developed and rolled out an experiential customer incentive program in the Southeast Asia region, which is now implemented in the annual business plan of 12 BMW importer markets in Asia. • 360° project management including concept creation, budget management, creation of communication materials, planning and execution of BMW Driving Experiences with main focus on sales conquest, brand loyalty and customer engagement, tailored to specific market requirements • Coordinated multi-day brand experiences with UHNWI prospective customers in Germany resulting in sales conversion rates of 62% (100% in some markets). • Daily liaison with BMW importers and dealers, corporate partners, creative/event agencies and counterparts in the global headquarter. • Initial Brand Marketing internship turned into full-time position due to excellent performance
Assisted in a change management strategy to optimize process flow between customer, sales agencies and HQ; created presentations on project updates for board of management conferences; tested a new online lead generation tool and measured the cost of handling non-standard customer requests for new insurance products through manual risk assessment
Six months internship in product management, which opened the door to my first full time job! Part of the team responsible for naming and strategic positioning of future products, technologies and innovations. Conducted market research to support development of the new BMW X2, prepared committee presentations, evaluated the company-wide vehicle badging strategy. Assisted in ISO 9100 certification process of the Product Management division.