Brussels, Brussels Region, Belgium
Over the past 10+ years, I’ve worked across a wide range of industries from Healthcare to SaaS, Telco, Banking, Coliving, Agency, e-commerce to B2B services. That variety taught me how to adapt fast, understand sector-specific expectations, and deliver work that fits both business needs and user realities. I’ve supported small companies where you do a bit of everything and led large-scale campaigns for big clients with complex stakeholder maps and six-figure budgets. I know how to switch gears, keep things structured, and drive results without losing sight of the bigger picture. My analytical approach ensures data-driven results, consistently aligning campaigns with business goals and maximizing effectiveness. ► I'm a T-shaped digital marketer who can deliver a winning strategy across the board with my broader knowledge of marketing ( Paid Media, SOME, Content Marketing, SEO, UX, ePR) ► Doer, Digital savvy, consumer-oriented with a creative mindset to find innovative solutions ► Stress resistant with the ability to deliver high-quality work, quickly, in a dynamic organization under time pressure ► Specialized in green marketing to support organizations in defining a concrete sustainability strategy
>> Paid media campaigns management end-to-end, from strategy to optimization, across Google, Meta, TikTok, LinkedIn, and Reddit, directly with small businesses and in partnership with agencies, integrating seamlessly into their teams to support their clients’ goals. >> Tailoring campaigns to local markets, strengthening partnerships to boost customer acquisition >> Beyond campaign management, I also lead broader digital consulting missions, helping clients build a coherent and efficient digital ecosystem. This includes aligning tool stacks, designing user journeys, defining content strategies, and implementing tracking solutions, always with a strong focus on acquisition (leads, qualified traffic, conversions). BtB and BtC digital projects: - Paid media: day-to-day management of paid digital marketing campaigns (search, display, social advertising strategies ( Meta - TikTok - LinkedIn) - Social Media: strategy, content creation, analyzing engagement data, identifying trends, and planning - Growth Marketing - acquisition strategy - Web Analytics - reporting - Digital training - workshop - Marketing plans to drive acquisition, engagement & loyalty Sector Portfolio: Catering - Horeca, Retail - clothes, Ecommerce, Petfood, Beauty, Semiconductor technology, Services, Media Agency, SaaS, FMCG
- ROAS Optimization: Maximized Media Efficiency through granular KPI monitoring (CPA, ROAS, LTV). - Scalable Google Ads: high-budget campaigns for a global brand portfolio.( Tefal, Moulinex, Rowenta) - Strategic Media Planning: Seasonal Media Plans and dynamic budget allocation for peak retail periods. - Operational Governance: Built robust internal processes to streamline campaign execution & data-driven reporting. - Analytics & Insights: Leveraged datas for performance forecasting and strategic market analysis.
- Data Monitoring & Alerting Systems: Implemented automated performance tracking and anomaly detection workflows to identify and resolve traffic drops (CTR, rankings, indexing issues) in real-time. - International SEO & GEO Marketing: Executed a global growth strategy using GEO-targeting and localized search insights to penetrate new geographic markets effectively. - Scalable Multilingual Content Operations: Managed complex internationalization workflows, coordinating multilingual content production while maintaining keyword mapping and semantic relevance across languages. - Conversion Rate Optimization (CRO): Collaborated on funnel analysis to align SEO landing pages with user intent, optimizing the "Search-to-Sign-up" flow and improving CAC efficiency. - Cross-functional Leadership: Acted as a bridge between Marketing, Product, and Data teams, fostering an SEO-first culture and ensuring technical requirements were integrated into the product backlog.
- Agency Governance: Audited and implemented SOPs to boost media spend transparency. - Multi-channel Oversight: Supervised Google & Meta Ads performance, focused on high-quality leadGen - CRO & UX Audit: Optimized Landing Pages and Conversion Funnels to reduce friction and increase occupancy rates. - Data Integrity: Conducted full-funnel audits to ensure tracking accuracy and reliable attribution modeling. - Growth Advisory: Provided expert recommendations on A/B testing and creative asset performance.