Metro Manila, National Capital Region, Philippines
I’m a B2B marketing professional with 9 years of experience in campaign strategy, partner marketing, go-to-market execution, and cross-functional collaboration. I specialize in building programs that drive engagement, strengthen partnerships, and support measurable business growth. I’m passionate about turning insights into action, simplifying complex challenges, and creating marketing initiatives that connect strategy, creativity, and results.
Team lead for PH Center of Excellence Marketing Operations
Team lead for Data Analytics and Marketing Automation team (PH- Center of Excellence) Salesforce Certified Account Engagement (Pardot) Specialist
- Asia/Pacific product marketing and operations lead - Received an award for spearheading the revamp of IDC Asia/Pacific annual product planning and process, with the most efficient execution of process in over 5 years. - Received an award for leading the IDC Smart City Asia/Pacific Awards in 2 consecutive years and reached the highest public nominations (260) and public voting (120K) across Asia Pacific region, and surpassed the target bookings over the last 7 years - Lead IDC's Asia/Pacific FutureScape thought leadership event recruitment and monetization team for 4 years. Successfully achieved the target number of directors to C-levels executives attendees and yearly sales revenue. - Executed multiple thought leadership webinars using platform such as On24, Zoom, and Go To Webinar - Marketo system management (SFDC integration, architecture, database and system optimization) - Coordinated with internal stakeholders within Sales Operations, Sales and Marketing leadership to optimize lead handoff (delivery of MQLs) - Established and maintained scalable processes to align with best practices in lead management
Responsibilities: Marketing Operations - Executed multiple B2B demand generation campaigns across multiple channels, including content, webinars, email campaigns, and events throughout the Asia/Pacific region. - Generated monthly marketing operations report that includes leads conversion updates, campaign bookings and revenue dashboard, and marketing thought leadership events. -Control tower and QA for campaign execution and monitoring – whether in SFDC, Exact Target or Marketo. - Work effectively with counterparts at WW Marketing Operations especially the Marketo task force with minimum supervision. - Evaluate, identify gaps, and provide recommendations on mktg campaigns Product Marketing - Responsible for product governance and tracking of the research delivery vs the planned research schedule of product/program owners across business units and monitoring of sales revenue and bookings - Developed marketing campaigns to drive growth of new products and services with research leads to executing marketing plans with regional and country marketing team and sales coordination. - Work effectively with counterparts at WW Product Management/Marketing, and effectively represent Asia Pacific in all global calls requiring coordination and communications - Support other product-related marketing tasks including creating demand generation campaigns for new and/or struggling programs, or special campaigns such as Futurescape.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For over 50 years, IDC has provided strategic insights that help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.