Miami, Florida, United States
Advertising and Marketing multidisciplinary professional with experience in developing digital and non-digital integrated strategies in the advertising and marketing fields in Mexico, Argentina, and US. Worked with cross-functional stakeholders across marketing, creative, content, production, media within digital and creative ad agencies and advertisers in the LatAm region. Vast experience in account services, focused on business growth across markets. Strong leadership and team-building skills.
In essence, ALKIMIA is about turning the ordinary into the extraordinary, creating value and impact through the transmutation of art and science. Just as alchemy combines elements to make something new and solid, we combine communication elements to help companies achieve their business objectives and growth. Both disciplines require lots of expertise, creativity, strategic thinking, scientific data, and… a touch of magic. It's a beautiful and potent mix, where strategy, date and creativity blend to forge truly impactful outcomes. Or as an alchemist will state, attempt to change ordinary metals into gold.
Development of digital strategies, assets production coordination for online, social and mobile platforms, project management, new business generation & account services. • Diafano Consulting: Business development and account management efforts for LatAm and US. Engagement with local leads and business growth, retention, and development of go-to-market business strategies. • Bionic Media Management Platform: Category and main competitor analysis, development of go-to-market tactics, content creation and DB in HubSpot for lead gen and engagement with prospects. LatAm launch. • Vanguard: Linked-in Audit 360. Analysis of brand presence and performance in social channel across different KPI’s including: profile, publishing frequency, content performance, financial category competitive review, final recommendations and best practices. Scorecard creation including engagement, main competitors and industry benchmarks. • Mastercard: Search and identify proactive retention strategies across categories. Built innovative and best in class examples of closed feedback loop. • Small Business: Development of digital strategies, assets production coordination for online, social and mobile platforms, project management, new business generation and account services. Brand positioning and awareness generation for local brands, that included marketing and digital strategy for phases: research and discovery, design and implementation, media buy and optimization. • Wise Hearts – Educational Nature Based Program: Multichannel marketing strategy, production and implementation. Coordination and creation of digital and non-digital assets, CRM and social media communication to increase awareness to reach new families, parents and educators in an effective way.
Development of the initial brand’s communication and marketing strategy framework for the brand's entry into key U.S. cities and strategic markets in Latin America, with Ecuador serving as the primary positioning market. Lead the execution of all initiatives within the comprehensive marketing and multichannel communication strategy. Managed cross-functional teams, including creative, PR, and social media, ensuring effective implementation and measurement of outcomes aligned with overarching business goals.
Lead global marketing B2B strategy adaptation and implementation for Hispanic LatAm, planning and execution of regional go-to-market plans. Management of owned, industry and co-marketing events in several key markets in the region. Content marketing, CRM and PR efforts across LatAm. Execution of multichannel integrated marketing campaigns, local product launches, client management and up-selling marketing efforts. • Marketing Plans: Adaptation and driving of global marketing strategy for Hispanic Latam, planning and execution of regional go-to-market plans • Events: Planned and execution of owned, industry and co-marketing events in several key markets in Latam • Content Marketing: Creation of effective content marketing programs, creating bespoke content, localization of content as well as adapting content from different markets, and executing this strategy across all channels • Communication/PR plans: Leading of PR agencies in main Latam markets • Social Media: Presence in main channels, geo targeted content and articles • Product Marketing & Branding • Manage external agencies and partners to deliver on set objectives and business goals • Analyzing key marketing metrics • Executing multichannel integrated marketing campaigns, local product launches, and other marketing initiatives
Wise Hearts: Business strategy development. Responsible of digital marketing strategy, production and implementation. Coordination and creation of digital and non-digital assets, CRM and social media communication to increase awareness to reach new families, parents and educators in an effective way. “It is very enriching to experience the benefits of how Wise Hearts positively influences families, to become aware of the importance and need to connect with our children. The responsibility that we have in developing a generation of beings with hope, who will be able to see the world with an enriched look, with a sensitivity and empathy for others, for the environment and in themselves.”
Management of all digital strategies for brand portfolio in LatAm, including website, digital, social, PR and event marketing. Digital campaigns to ensure all programs were successfully implemented and executed. Development of social presence and content for digital landscape to meet specific brand's needs and goals.