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• Assistance with research, briefing, review & analysis of content & campaigns • Composition of metadata and category texts as well as integration of relevant keywords • Optimization of the internal linking structure & implementation of 301 redirects • Active participation in the Go Live of the new online store “The Fashion Story”
• Content, category and product maintenance for the B2C online store as well as constant quality checks of product data via Shopware & PIM system • Communication with marketplaces (Zalando & About You) as well as preparation, handling & supervision of error reports • Conception, implementation & analysis of customer satisfaction by means of customer survey for the online stores zero and Betty Barclay Selected Brands