Paris, Île-de-France, France
✨ About me I am a marketing and business development professional passionate about connecting strategy, customer needs, and impactful experiences. Throughout my journey at SAP, I have built expertise across digital experience, web marketing, customer engagement, and go-to-market initiatives. In my current role as Business Development Specialist within SAP Customer Evolution, I focus on Go-to-Market strategy and communications, collaborating with cross-functional teams to bring market insights to life. I enjoy working at the intersection of marketing, sales, and customer experience, creating alignment between teams and turning ideas into actionable initiatives that drive business impact. Curious, collaborative, and always eager to learn, I thrive in international environments where innovation, transformation, and people come together.
Leading Go-to-Market strategy, working closely with Solution Area leads, Business Insights and sales organization to translate customer and market insights into impactful strategies and execution.
-Lead the web strategy and performance for France, Belux, Southern Europe, MENA & Africa. -Optimize user journeys and ensure strong local relevance across all regional web channels. -Manage content governance, SEO improvements and localization opportunities on sap.com. -Provide data-driven insights through Adobe Analytics to support marketing teams and enhance digital impact. -Coordinate with global web, product and LOB teams to align regional needs with global standards. -Support markets in activating events, campaigns and product pages through optimized digital experiences.
Marketing for Partners, Enterprise Americas