Marie Smidt

Senior Vice President Products, Marketing & Development

Copenhagen, Capital Region of Denmark, Denmark

About

Very experienced leader in the field of strategy, pipeline and product management, sales and marketing, digital transformations and business development. Has for many years worked in international and heavy regulated industries and been a trusted advisor towards executive management, peers, and own organization. Comes with a strong background from management consulting combined with an academic education within business, finance, and strategy.

Experience

  • Coloplast (7 yrs 7 mos)
    • Senior Vice President Products, Marketing & Development
      Nov 2025 - Present · 9 mos

      Leading the organization of Products, Marketing & Development in Coloplast Chronic Care. End-to-end responsibility of our Chronic Care business areas (Ostomy Care, Continence Care and Bowel Care), Research & Insights, and Commercial Development.

    • Vice President, Bowel Care
      Oct 2023 - Nov 2025 · 2 yrs 2 mos

      Leading the organization of Bowel Care with the global responsibility of the full value chain of this strategic business unit. Responsible for ensuring the right pipeline for future growth, maximizing current product portfolio, and driving all marketing efforts and strategies associated to this area of the business in close cooperation with R&D and all our sales subsidiaries.

    • Senior Director, Bowel Management
      Sep 2020 - Sep 2023 · 3 yrs 1 mo

      Leading the organization of Bowel Management with the global responsibility of the full value chain of this strategic business unit. Responsible for ensuring the right pipeline for future growth, maximizing current product portfolio, and driving all marketing efforts and strategies associated to this area of the business in close cooperation with R&D and all our sales subsidiaries.

  • Nordea (9 yrs 1 mo)
    • Head of Digital Sales & Marketing
      May 2017 - Dec 2018 · 1 yr 8 mos

      Leading the organization of Digital Sales & Marketing in four countries consisting of the teams Marketing & Communication, Digital Sales & Engagement, and Customer Insights. Responsible for all marketing and communication activities – promoting sales in digital channels and delivering proactive and effective campaigns and activities through leveraging customer insights data. Responsible for driving the digital agenda and transformation of the bank from a digital sales and marketing perspective.

    • Nordic Head of Content & Communication
      Jun 2016 - May 2017 · 1 yr

      Leading the organization of Content & Communication in four countries responsible for all marketing, communication, press and content within Savings, Investments, and Pensions in Denmark, Norway, Sweden, and Finland on a Nordic level. Responsible for delivering Nordic synergies and a large organizational change of the area coming from four local units and to design and implement three Nordic, functional units. In addition, a key delivery was to support the digital transformation of the bank in relation to digital content and platforms, digital sales and marketing etc.

    • Head of Content & Communication
      Oct 2014 - May 2016 · 1 yr 8 mos

      Leading the team responsible for all marketing, communication, press and content within Savings, Investments, and Pensions in Denmark

  • Senior Consultant at Booz & Company
    Aug 2007 - Nov 2009 · 2 yrs 4 mos

  • Student Analyst at European Collecting Agency, Bech-Bruun
    Jan 2004 - Apr 2007 · 3 yrs 4 mos

  • Board Member at The Association of Young Shareholders, Denmark
    Mar 2005 - Mar 2007 · 2 yrs 1 mo