France
Storytelling is my nature. Illustration, my passion. Watercolour, my medium. Words and images have always been my tools — as a Creative Director serving brands, and as an illustrator capturing what words alone cannot hold. I work with professionals and individuals alike, wherever a story deserves to be told with intention, beauty, and a touch of softness.
As a Creative Director and Senior Copywriter with a passion for sustainability, I specialize in crafting powerful, purpose-driven stories that create lasting, positive impact. With extensive experience in both creative leadership and strategic communication, I guide brands in telling authentic stories that resonate with their audiences while driving meaningful change. My focus is on aligning brand messaging with values that matter, ensuring each narrative not only captivates but also inspires action toward a more sustainable future.
Murals - Travel Sketches Illustrator for advertising: Lu Ming Tang, Pont des Arts, L'Oreal Illustrator for magazines and websites: Spice Spice Baby, Sassy Hong Kong, XL Airways, Jamie Magazine, Mark & Spencer, AXA, Food Network Magazine NY, Tatler Hong Kong, Mid Levels Magazine Illustrator for individuals: private orders, most of them customised Exhibition: French May Festival, 2016, Hong Kong
As a CSR Creative Director at Agence Mieux, I lead the development of impactful, purpose-driven campaigns that help brands amplify their social and environmental commitments. I collaborate closely with clients to craft compelling narratives that resonate with their target audiences while aligning with their sustainability goals. My role involves overseeing the creative process from concept to execution, ensuring that every message is authentic, engaging, and aligned with the brand's values. With a deep understanding of both creative direction and CSR strategies, I guide teams to deliver innovative solutions that not only drive brand awareness but also inspire positive change and have a lasting impact.
Since 2009, MIEUX has been a leading agency for CSR communication consulting. Our mission: "Accelerate environmental and social transition through a new model of engaged, expert, agile, creative, and happy agency". Our clients include large companies from various sectors, as well as a few eco-innovative companies and start-ups. We accompany them in internal communication (sensitizing and engaging collaborators), external communication (with customers, territories, NGOs, and citizens), and product communication (brand platform, media facilities, and activations). Customers: AXA, Bollinger, Forclaz, TMF, Plastic Omnium, Dior, Lexmark, D&Consultants, Quechua, Hutchinson, Heineken, Hermès, Photoweb, Saforelle, MAM.
During my years as a freelancer, I have honed a diverse skill set across a wide range of communication disciplines. I’ve crafted marketing content, developed engaging social media strategies, written thought-provoking manifestos, and created dynamic newsletters. My expertise also extends to meticulous copyediting and adaptation, translation (English to French), and executing comprehensive 360° advertising campaigns. With a strong focus on digital marketing, I’ve consistently delivered tailored solutions that resonate with audiences and drive measurable results. My passion for storytelling and innovation fuels every project, ensuring each brand I work with communicates its message authentically and powerfully. Agencies I Clients : Rapp France, Wonderful, Uzful, Agence Mieux, World Writers London, TransPerfect New York, Zorba, Lemon Pepper, SCOP Eleven, Fantastic, Melbourne, Justement Budgets I Clients : Sephora, Nivea, Canal+, Orange, Sony Mobile, Tasty Granny, Générale d'Optique, Air France, Roquefort Société, Disneyland® Paris, Head, Scott, Le Roitelet, Atout France, Vinci Autoroutes, Royal Canin, Pink Lady®, Revol, Cornilleau, Bollinger, Forclaz, Pyrenex, Urgo, AXA, Lexmark, GA, Quechua
Travel writer, Editor, Social Media Manager Founder of Miles of Happiness, a travel blog with + 8K visits per month three years after launch Author of "Hong Kong L'Essentiel", travel guide with Les Editions Nomades Budgets | Clients : The Banyan Tree, Heliflight Services, Intercontinental, The Panviman, Tamarind Village, China Tours, Mapiful, Blue Indigo, Maison 557, Bleu Blanc Box (Le Petit Journal), Manna Bay