Brussels, Brussels Region, Belgium
• Digital platform management: Supervision of multiple websites, including corporate, e-commerce, and mobile applications, ensuring their proper functioning, security (cybersecurity), architecture and strategic development. • Cloud computing : Microsoft Azure & Amazon Web Services (AWS) environments • Business tool digitalization: Leading projects to enhance performance and optimize internal & external processes. • Digital analysis and strategy: Monitoring web performance and defining and implementing digital advertising strategies. (SEO, GEO, SEA, Display) • Innovation culture development: Organizing workshops, conferences, and challenges to drive internal operational and digital transformation. • Management & collaboration: Leading a team and coordinating with external service providers to ensure the success of digital projects.
Digital projects management (websites and mobile application) • Coordinating the various project stakeholders (internal and external partners - B2C/B2B/B2E) • Defining the strategy of two e-commerce websites (mobile first) • Conducting the strategy for digital sales through SEA (Google Ads) and e-mails automation • Establishing the web and commercial KPI's to be reached • Providing a suitable user experience (UX) • Characterizing the expected functionalities • Determining the tree structure of the website • Ensuring projects based on the AGIL method • Ensuring the production of websites in SPRINT • Supporting business decision making during project meetings IT correspondence/developers for digital projects : • Reflection on the contribution of new functionalities • Writing User Stories for the development of new functionalities • Recipe and adjustment of the product delivered out of production • Validation for production launch and online launch • Recurring technical monitoring of the site (dead link, UX bug,...) • Integration GDPR rules Activity report of the web project based on the KPI's : • Web Analytics Data : - Sessions, users, single users, rebound rates - Leads, impression rates, conversion rates, conversion tunnel - Entry and exit pages - Keywords to capitalize (SEO & SEA) • Business data (server) - Actual units sold (quantity, volume) - User profiles
Commercial Sales department / Digital & Marketing division • Leading conception and optimisation of the SEA strategy to drive web sales: proxifuel.be and mazoutonline.be • Creation and publishing of webmarketing campaigns : sponsored links (Google Ads), social ads (Facebook) • KPI analyses and implementing dedicated reportings (via Google Analytics) • Collaboration towards different marketing actions and events organised for Total’s distributors and/or end clients. • Community Management for two Facebook pages: ProxiFuel and Mazoutonline
• Content creation for social networks • Article editor for the brand's blog • Organising workshops for Fashion Revolution Day • Brand promotion during the London Fashion Tech Summit • Prospecting designers, qualifying leads • Benchmarking & latest trends analysis
Breton brand for woman's ready-to-wear • Partnership implementation (B2B) • Organising fashion show for new collections • Community Management
• Reception, advising, customer loyalty • Monitoring business transactions • POS & reassortment management