United Kingdom
Marketing specialist with extensive experience of multiple consumer segments including FMCG and luxury goods. Worked on both agency and client sides with a strong focus on strategy.
Danone
The AA
Main client: ExxonMobil
‣ Supported SMEs in their business plans and / or marketing plans, providing growth opportunities when applicable. ‣ Developed social media channels developing targeted strategies and uploading relevant content. ‣ Companies include Perle de Lune (French London-based jewellery company), Homesite (Notting-Hill based Estate Agent) and The French Property Link (Estate Agent).
- Directed insight projects for The Coca-Cola Company, Nomad Foods, and Vileda - Delivered high impact, multi-country recommendations using tailored consumer panels
‣ Supported the development of creative strategy, media planning and the execution of creative campaigns for Bel (a cheese multinational) across the following platforms: TV, digital, social, print and in-store. ‣ Successfully launched new SKUs for Bel across the Middle East with the support of fully integrated campaigns. ‣ Was significantly involved in the strategic development of the new global brand purpose for Bel’s leading product La Vache qui rit. Drove several related activities, including: - Revamped La Vache qui rit previously nonperforming website into a dynamic one. - Ensured the social content presented each month on La Vache qui rit was in line with the brands marketing and business objectives and took advantage of all social media platforms innovations throughout the year. This work was supported by monthly reports on market trends and media analytics. ‣ Consistently developed strong, mutually beneficial relationships with existing and new business partners, carefully adapting to evolving budgets and applying cost-effective management to deliver on growth goals.
‣ Led creative strategy and execution for Philip Morris’ retail support and consumer engagement purposes (in-store and digital). ‣ Successfully launched new SKUs for Marlboro, Merit, L&M, Parliament, and Next across North Africa and the Middle East (below-the-line marketing). ‣ Launched the Red Bull Yellow edition on digital and social in the Middle East. ‣ Performed ongoing competitor research to identify and capitalize on unmet market needs ahead of the curve. ‣ Participated to financial management: billing and reconciliation. ‣ Developed ideas that drive equity or volume, such as leading on submissions in the Leo Burnett Efficiency Committee which led to the client receiving an award at the Effie MENA Awards. ‣ Created and delivered business ‘pitches’ regularly.