Maribel Garcia

Product Marketing & Campaign Coordinator | Customer Research | Messaging | Go-To-Market Strategy

Modesto-Merced Area

About

I’m a creative and detail-oriented digital marketer with a passion for crafting engaging content and driving brand growth. With a strong background in analytics, video editing, social media management, and content strategy, I love blending creativity with data-driven insights to create impactful marketing campaigns—especially in the tech space. Adaptability and attention to detail are at the core of my work, and I thrive in dynamic environments where I can experiment with fresh ideas and innovative strategies. I’m experienced in tools like Photoshop, Premiere Pro, Canva, CapCut, Google Analytics, Asana, and Buffer, and I enjoy using them to bring marketing visions to life. I’m always looking for opportunities to grow, collaborate, and make a real impact. Let’s connect!

Experience

  • Marketing Coordinator at Balanced Books, LLP
    Aug 2025 - Present · 1 yr

    • Supported go-to-market efforts for a new conference space rental service by coordinating timelines, promotional initiatives, and cross-functional alignment to drive new client acquisition. • Improved execution of marketing and operational initiatives by managing calendars, deliverables, and communication across leadership, bookkeeping teams, and clients. • Strengthened internal alignment by documenting leadership priorities, tracking progress on key initiatives, and ensuring timely follow-through across teams. • Increased operational efficiency by organizing client data systems and streamlining workflows, reducing bottlenecks and supporting smoother execution of business initiatives.

  • Marketing Assistant at Digital NEST
    Aug 2024 - Aug 2025 · 1 yr 1 mo

    • Collaborated with Design Interns to create marketing materials, for print and web, including brochures, flyers, and advertisements • Wrote and edited copy for print, social media, and websites • Presented designs and provided feedback for others during critique sessions • Implemented changes based on client, staff, and colleague feedback • Created content for short-form video • Followed brand guidelines to ensure consistency across all marketing materials

  • Front Desk Receptionist at H&R Block
    Dec 2024 - Apr 2025 · 5 mos

    • Answered phones and greet clients in a personalized, friendly, and inviting manner • Matched clients with the best-suited tax professional for their needs • Scheduled clients at their most convenient times • Ensured that all clients' needs have been met during service both in person, over the phone, or virtually • Maintained office cleanliness and organization of resources with team members

  • Social Media Content Creator Intern at Revive Mynd
    Nov 2024 - Apr 2025 · 6 mos

  • Content Creator at Freelance
    Apr 2024 - Dec 2024 · 9 mos

    • Design still and animated graphics using Canva & Adobe Creative Cloud Products • Ensure all content is uploaded and ready to be posted on time; any issues or doubts are communicated with the client • Develop engaging content strategies tailored to target audience demographics • Create and curate high-quality content including images, videos, and written posts • Monitor and analyze social media metrics to track performance and optimize strategies • Stay up-to-date with social media trends and algorithm changes to adapt strategies accordingly