Agia Paraskevi, Attiki, Greece
Strategic Marketing & Communications Leader with 15+ years of experience driving growth for global industry giants including Mandarin Oriental and PepsiCo. I specialize in high-end market positioning for luxury hospitality leaders, most recently spearheading the Go-to-Market strategy for the first Mandarin Oriental in Greece. My expertise lies at the intersection of traditional brand leadership and the emerging AI-driven landscape. Following a strategic sabbatical in 2025 focused on Executive Upskilling, I have integrated AI and Marketing Automation into my strategic toolkit to maximize ROI and scale performance across international markets. Core Expertise: Executive Leadership: Managing multi-million dollar budgets and cross-functional teams. Digital Transformation: Scaling digital ecosystems for brands in 30+ countries. Luxury Branding: Expert in high-end hospitality and guest loyalty (Mandarin Oriental, Andronis Group). Growth Marketing: Leveraging AI insights for data-driven decision-making.
• Architect and launch Domes’ new loyalty ecosystem, combining subscription and points-based mechanics across hospitality, F&B, retail, and external partners. • Design the full program structure, including tiers, benefits, earning/redemption rules, and overall rewards economics. • Build and manage a multi-market partner network across Greece, the UK, Germany, Spain, and Portugal, spanning travel, lifestyle, retail, and financial services. • Oversee the loyalty app roadmap with the Product Lead, ensuring a seamless digital experience and continuous feature advancement. • Leverage data and customer insights to optimize program performance, measure ROI, and guide strategic decisions. • Act as the internal champion of loyalty and customer value, shaping Domes’ global customer engagement strategy.
Providing high-level strategic consultancy for brands in the Luxury Hospitality and FMCG sectors. Focusing on Go-To-Market strategies, Digital Transformation, and the integration of AI-driven marketing workflows. Key focus areas during this period: Strategic Upskilling: Advanced specialization in Marketing Automation and Growth Marketing with AI. Advisory: Consulting leadership teams on aligning marketing execution with commercial priorities. Market Analysis: Evaluating emerging trends in luxury travel and digital consumer behavior across EMEA.
- Budgeting & monitoring of all offline & online marketing efforts - Developing and leading Global Brand and direct response Media Strategy, planning, and execution - Tracking, reporting and analyzing KPIs & analytics - Managing external relationships and communication with Partners & Influencers to ensure the success of Digital Marketing initiative - Maintaining an in-depth understanding of industry trends, Digital Technology, metrics measurement and demonstrate the ability to recognize how they can impact - Developing business cases for new marketing programs based on data-driven insights - Setting Goals & KPIs regarding Marketing campaigns
- Manage and oversee different digital marketing channels - Measure ROI and KPIs - Prepare and manage digital marketing budget - Oversee all the company's Social Media accounts - Measure and manage online content - Organize and lead digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement - Develop specific campaigns to create and maintain high levels of customer interaction - Influencers Marketing Strategy
- Build, plan and implement the overall digital marketing strategy - Manage the CRM strategy - Consult and train the rest of the team - Stay up to date with the latest technology and best practices - Manage and oversee different digital marketing channels - Measure ROI and KPIs - Prepare and manage digital marketing budget - Measure and manage online content - Organize and lead digital marketing team - Research competition, investigate benchmarks and provide suggestions for improvement - Development and execution of campaigns to create and maintain high levels of customer interaction