Munich, Bavaria, Germany
As a Brand & Marketing Manager with more than 11 years of experience and a deep passion for brands, marketing and digital products, I drive effective solutions to create impactful results for the business while always keeping customers at the forefront. I'm not only focused on the big picture but also possess detailed execution skills and a hands-on mentality. Creative, flexible, self-motivated, cooperative. Always ready to go the extra mile.
Brand Management | Product & Merchant Marketing | B2C & B2B Marketing: I was responsible for developing and launching the new brand, managing marketing for both B2C and B2B audiences. My work included developing product messaging for online and in-store payment solutions, managing data-driven marketing and product (launch) campaigns across multiple channels, and joint & co-branded marketing initiatives with merchant partners. I also led B2B marketing efforts, developed pitch decks, sales materials, and product training content for partners, improved B2C customer communications and ensured compliance in financial marketing. Additionally, I conducted quantitative and qualitative market and customer research, and collaborated cross-functionally with teams and external partners. Products: in-store Tinka Cards, BNPL & Credit solutions B2C Marketing Channels: email, app, landing pages, blog, SEA & Social Ads, OOH, customer portal B2B Marketing Channels: events, newsletters, blog, LinkedIn, articles, ads, whitepapers & industry reports
Conception and implementation of marketing activites. Revision of the corporate identity and website.
Pre- and postproduction of documentary films