Marianne Aldabe

About

E-commerce & Digital Marketing expert. Tourism, Travel, Fashion, and IT industries. Online Sales & ROI driven on international industries Backoffice and CMS Management expert (Drupal, Wordpress, Prestashop) CRO, SEO, A/B testing, SEM Strategy definition and setup. KPIs follow-up and detailed reportings production and analysis (QlickSense, Looker Studio, GA4, GSC, SEMrush..) Web Projects Leading & Coordination with back & front dev, UX-UI designers, tracking& analytics - Agile method (Scrum & Kanban) and V Cycle familiar (Jira, Redmine, Notions, Figma) Creatives briefing and online campaigns monitoring (Airtable, Trello) AI tools familiar on a daily basis ( Chat GPT, Copilot, Claude, Gemini) Marketplaces integration Management / Merchant's Product & Offer catalogs optimization (Mirakl) Marketing and Sales Operations on EMEA, APAC, USA regions. Sales Operations Analyst: Sales processes creation and contrololling, revenue analysis and integration, Worldwide Tradeshows coordination, ROI analysis, Lead sourcing and qualification, Email campaigns. CRM (SalesForce.com) management (admin level), Improving Salesforce functions and workflow testing, sales team training etc. Support deals closing, Revenue collection, Forecasting. B2B/B2C Relation Management

Experience

• Head of E-commerce & Digital at Tootbus
  Apr 2026 - Present · 3 mos

• RATP Dev (Ville de Paris, Île-de-France, France)
  • E-commerce & Acquisition Manager
    Apr 2024 - Present · 2 yrs 3 mos

  • Content & Social Media Manager - Sightseeing Business Line
    Feb 2021 - Apr 2024 · 3 yrs 3 mos

• Chargée E-Commerce & Digital at Tootbus
  Jul 2017 - Jan 2021 · 3 yrs 7 mos

  - Définition et mise en place de la stratégie Digitale (Social Media/SEO/SEA/Partnerships etc.) - Analyse et optimisation des ventes Online - Gestion Backoffice Wordpress & Drupal - Gestion de projets transverses

• Chargée de Développement E-Commerce at Bruce Field
  Mar 2017 - Jun 2017 · 4 mos

  • Gestion du site Prestashop et marketplaces • Création et optimisation des fiches produits SEO friendly (visuels, descriptifs etc.) • Coordination des shooting produits • Animation commerciale et suivi ROI (newsletter, Facebook Ads, Instagram) • Recherche de contenus • Encadrement photographes et graphistes • Suivi du trafic (Google Analytics)

• E-Commerce Manager at PANTHEONE
  Oct 2014 - Feb 2017 · 2 yrs 5 mos

  http://pantheone.com https://www.facebook.com/pages/PANTHEONE/123525507682578 E-shop Management / Online Strategy definition New E-Shop SOW and Brief definition, tracking delivery milestones, Web Strategy definition, SEM Campaigns Management