Copenhagen, Capital Region of Denmark, Denmark
Present: Editor of programs at the Royal Danish Opera and the Royal Danish Orchestra. Content for printed programs, interviews, articles, analyses. Responsable for the supertitles connecting with freelance translators. In charge of pre-talk introductions on Opening nights (premierer) in the foyer. Support and inspiration to the pre-talk four-person-team. Season-book texts, SOME and Newsletter texts for communication - and marketing department as well as for the website for Det Kongelige Teater, Opera- and Kapel department. Experience: Communication and PR director; Pitching ideas to the medias, corporate communication, i.e. marketing, PR, copywriting and web strategies (SOME) at a both strategic and operational level in a public cultural organisation: performed communication disciplines for 21 years. Cand Mag. i Musik og italiensk Tværfag i praktisk og teoretisk massekommunikation. Desuden efteruddannelsesfag i sprog og retorik. Head of Communication and PR at the Aarhus Symphony Orchestra for 21 years - PR regarding the complete season for the orchestra comprising about thirty subscription concerts a year; furthermore the orchestra plays opera, about 100 concerts at local schools, chamber concerts, summer concerts, concerts for the elderly, and does CD recordings, and cooperation with the Music Hall and festivals regarding cross over concerts. Brand development, including branding the ASO and from 2007 branding the new Symphonic Hall as a world class venue Web traffic growth, news letters, news articles for webpage Direct marketing and development of ticket sale from ticket booth to online subsriction Developing cross media content for PR and marketing purposes Developing brand strategy and marketing strategies for different concepts of concerts SoMe-initiator and editor, content director, strategies for digital platforms - including Facebook as an integral part of the ASO branding - also for reaching new audiences Strategy for outreach to new audiences Sales strategy development Interna/external communication
En-mands firma med kompetencer indenfor PR-tekster, tekstforfatning, content writing, kommunikation Free lance artikler samt programnoter til klassiske koncerter
Kommunikationskonsulent, content writer, story teller og tekstforfatter i det digitale marketing bureau e-mind. Fokus på story telling til relevant indsholdsproduktion med formålet at generere flere varme leads, højere CTR, højere konverteringsrate og mere salg for vores kunder. Kundecases baseret på interviews. Målrettet kommunikation til diverse målgrupper, der understøtter virksomhedens marketingstrategi. Fokus på framing og content i den rette tone of voice - tilpasset målgrupper. e-mind er et digitalt marketing bureau, der på baggrund af en workshop kortlægger vores kunders dna og lægger en strategi for online marketing. Vi måler naturligvis efterfølgende på vores resultater og afrapporterer resultater. e-mind samarbejder med de bedste og mest innovative UX'ere og webudviklere i Aarhus. Tovholder på processer med lancering af nye websites.
Head of Communication and PR at the Aarhus Symphony Orchestra for 21 years PR regarding the complete season for the orchestra - comprising about thirty subscription concerts a year. Furthermore the orchestra plays opera, gives about 100 concerts at local schools, performs chamber concerts, summer concerts, concerts for the elderly and does CD recordings. Cooperation with the Music Hall and festivals regarding cross over concerts. Brand development, including branding the ASO and from 2007 branding the new Symphonic Hall as a world class venue Web site developing: Dynamic Web-CMS with responsive design for all digital platforms including direct sales via billetlugen.dk - website planning through sponsorships Web traffic growth, news letters, news articles for webpage Direct marketing and development of ticket sale from ticket booth to online subsriction Developing cross media content for PR and marketing purposes Developing brand strategy and marketing strategies for different concepts of concerts SoMe-initiator and editor, content director, strategies for digital platforms - including Facebook as an integral part of the ASO branding - also for reaching new audiences Strategy for outreach to new audiences hrough activities on social medias (FB, Instagram´, You tube) at festivals Sales strategy development Internal/external communication Photos on several occasions also published in the news papers and on the web for instance with reviews of the concerts AARHUS SYMPHONY ORCHESTRA The main venue of the Aarhus Symphony Orchestra is Musikhuset Aarhus (the Concert Hall Aarhus). In September 2007 the orchestra moved into an extension of the house, comprising – among other facilities - a concert hall with 1200 seats, the Symphonic Hall (Acoustics: ARTEC, NY.)
Tv-anmeldelser på basis af aftenens program, uge-vagt på skift med tre andre kolleger. God eksponering trykt på bagsiden af Aarhus Stiftstidende. Deadline ved 1-tiden om natten, anmeldelsen var i avisen dagen efter.