London Area, United Kingdom
Global business and brand marketing leader with 10+ years’ experience across Ad Tech, creative agencies, and culture-shaping tech platforms. Proven track record in building and scaling ads businesses and teams, driving advertiser and agency demand, and delivering measurable commercial impact through international GTM strategies. Led global business, consumer and product marketing initiatives at TikTok (B2B and B2C), partnering closely with Content, Sales and Product across US, EMEA, and APAC. An international speaker and host, Alessandra has taken the stage at TEDx, AdWorld, Netcomm, and leading universities, as well as TikTok’s flagship global events. She was recently named among Billboard’s 2025 Branding Power Players and Fortune Italy’s MPW 2025.
elected for 5 consecutive terms (2021-2026)
La Carica delle 101 is Italy's largest network for senior female professionals in their field. Since joining the network as part of their Under 40 cohort in July 2022, I have set up and the first edition of La Carica4Africa, our first ever mentorship program for female African entrepreneurs, and continue consult startups quarterly across different sectors, including but not limited to legaltech, femtech, health & fitness, quick-delivery service and music.
Notable speaking engagements include TEDx, AdWorld, Fortune Italy, Forbes' Bridge For Future, Ireland Music Week, WomenXImpact, Netcomm. Spokesperson for over 50+ company events. Visiting professor at The University of East Anglia (UK) and IULM (Italy).
Landor, previously FITCH (Leading experience retail agency in WPP Group) Globetrotter Award 2020 - NYC placement Awarded Strategist of the Year 2018