São Paulo, São Paulo, Brazil
Marketing Manager at Accenture Brasil, leading storytelling and integrated campaigns for Financial Services in Brazil. I started my career in newsrooms (Exame, Valor Econômico, IstoÉ) covering economics, business and international affairs for nearly a decade before moving into B2B marketing, my real passion. That editorial DNA still shapes how I build campaigns, with an obsession for clarity, performance discipline, strategy and talent development. Only then, cases become stories. FGV MBA in International Relations. USP Journalism. Most recently certified in Reinvention with Agentic AI by Accenture.
Support demand generation for Financial Services in Brazil, with Reinvention Services campaigns aimed at C-level buyers. Co-author leader-led and advocacy programs (LinkedIn, Sprinklr, WhatsApp, email) that boost positioning outreach. Run end-to-end campaign workflows: strategy, brief, creative concept, channel orchestration, reporting and analysis. Lead PMO and stakeholder communications for flagship programs, keeping creative, media, editorial and business teams on a single cadence. Translate social, paid and event data into actionable recommendations (what to repeat, what to retire, where to reinvest) instead of recurring "all-green" reports. Push reporting partners from descriptive metrics to creative and channel recommendations, raising the bar on what "performance" means internally. Lead a cross-functional pod (social, editorial, creative, partners) plus Sales, Industry leads and global counterparts. Editorial lead for branded content with Valor Econômico, Rádio Novelo and the Unboxing LATAM franchise.
Led editorial and content strategy for thought leadership pieces, eminence assets and executive communications, leveraging a journalism background to raise editorial quality. Supported event marketing for industry forums and Accenture-hosted activations, from creative briefing to on-site execution and post-event analysis. Strengthened the connection between marketing and business teams, contributing to the foundations of today's demand generation and sales-aligned model.
Stories for Exame and Época.
Reporting on International Affairs, Economics and Politics, and exclusive interviews Q&A with experts and international personalities. Coverage of the Olympics in Rio
Writing profiles of athletes, such as Diego Hypolito, Arthur Zanetti, Marta Vieira, Teliana Pereira and Tiago Splitter
Practice and study of topics such as macroeconomics, monetary policy, financial mathematics, capital market and tax system
Updating the headlines of the homepage and the news channel, writing notes on Economics, Politics and Education. Coverage of the 2010 Presidential Elections