Cairo, Egypt
A senior communication strategist with institutional experience at the intersection of public policy, media, and technology. My background spans the full evolution of Egypt’s ICT sector, from the foundational telecom era to today’s complex digital ecosystem. I specialize in Socio-Technical Alignment and Narrative Risk Assessment. I help global organizations, tech firms, and policy groups understand the “human layer” of digital transformation. My expertise lies in vetting how technological narratives land in diverse cultural contexts and ensuring that digital products–whether local or global–support the humane evolution of society. I offer the judgment that algorithms miss–providing qualitative, high-level counsel to leadership teams navigating the region’s digital landscape. Core Areas of Expertise • Cultural Red Teaming: Vetting AI outputs, campaigns, and policies for cultural bias, hallucinations, and regional sensitivities in the MENA region. • Geopolitical & Narrative Risk: Analyzing news cycles and public sentiment to predict how global tech messages will be received locally. • Trust & Safety Advisory: Providing “human-in-the-loop” insight for digital safety and content moderation strategies. • Intercultural Competence & Digital Well-being: Harmonizing global tech ecosystems with regional realities. I advise on creating sustainable environments for local digital talent, ensuring workflows respect local temporal norms and cultural contexts. • Crisis & Strategic Communication: Filtering noise to deliver clear, actionable situational analysis during high-stakes periods.
Media/Public Relations Skills/Expertise Lead media & PR exposure activities for a government body in Egypt by utilizing mainstream & online media channels and tools Oversee work on developing new strategies for media & PR in-house and in collaboration with counterpart bodies Administer and coach capacity building initiatives & guidance for my Team Provide media coaching for government officials and personnel in public office Activate a risk & crisis Team on when-and-if basis and manage response accordingly Handle the media/public relations component of Egypt in international fora/conferences Consult Egyptian politicians on issues related to managing their profiles, public engagement, and reputation online and offline Lead efforts for development of editorial content on behalf of government bodies and its officials targeted for mainstream and online/social media in Arabic & English languages Manage reporting, monitoring and analysis of the media scene in Egypt Oversee the creation & handling of social media channels for government bodies and officials (monitoring & engagement) Administer media plans, provide support for members of media, and forge outside partnerships Promote the establishment and the maintaining of work relationships with members of the local and international media Oversee planning, organization and execution of public relations & media events to enhance the visibility of the Government of Egypt to the general public and targeted audiences: Press conferences, workshops, field trips, tours Collaborate closely with external institutions for handling the media/ public relations activities Established the first modern Media Relations operation in the Government of Egypt Implemented effective procedures that enhanced productivity and increased efficiency of a modern media-relations operation
Teaching New media in Egypt and beyond
Teaching online communications - Dept. of Journalism and Mass Communications