Accra, Greater Accra Region, Ghana
I am a business development professional with experience across agriculture, hospitality, FMCG, fire engineering, tourism, and ecosystem partnerships across West Africa. Over the years, I have worked with farmer organizations, private sector actors, NGOs, development institutions, and regional partners to design and scale initiatives that improve livelihoods, strengthen market systems, and unlock opportunities for thousands of people. My expertise spans: • Strategic partnerships & stakeholder engagement • Business development & regional expansion • Project design, donor funding & ecosystem building • Tourism & business mobility • Market access & value chain development • Brand growth, storytelling & community building Today, I am building ventures at the intersection of movement, connectivity, opportunity access and African integration. I believe movement changes people. And when people move, connect, collaborate, and trade across borders, entire economies and communities transform. Everything I build is centered around creating real value, opening doors, strengthening ecosystems, and helping individuals and organizations grow beyond borders. If any of this resonates with you, reach out and let’s talk.
I lead the strategy, partnerships, and brand growth of Dunia Safari, a Pan-African sports-tourism and adventure travel company making African travel more accessible and experiential. I design travel packages — such as for the recent AFCON 2025 in Morocco — and manage end-to-end trip curation, from logistics to customer experience. My work includes partnerships with Destination Management Services (DMCs), building media and influencer partnerships across West Africa, developing digital marketing campaigns, creating travel content, and overseeing sales funnels, pricing, and customer acquisition. I also drive product development, on-ground supplier coordination, and community engagement across social media, and radio. In summary, I combine business development, storytelling, and travel curation to grow Dunia Safari into a leading Pan African travel brand.
Marhaba Africa Foundation is a Pan-African social impact organization dedicated to improving mobility, opportunities, and economic participation for young Africans. We bridge travel, technology, and cross-border collaboration to make Africa more connected, accessible, and future-ready. At the heart of our work is Marhaba Africa, an AI-powered mobility and opportunity platform designed to help users discover internships, conferences, fairs, cultural exchanges, and business connections across the continent. The platform curates trustworthy information, reduces barriers to movement, and empowers young Africans to explore new markets and cultures safely and affordably. Our foundation operates as the not-for-profit arm of our travel entity (Dunia Safari), supporting inclusive initiatives such as: - Youth mobility programs and cultural exchange - Travel scholarships and internships - Digital skills development - Community-driven research on cross-border travel challenges - Partnerships that strengthen ethical, transparent, and responsible travel across Africa We collaborate with travel brands, social enterprises, development organizations, and grassroots communities to open new pathways for African youth. Our mission: to create a borderless Africa where travel, trade, and talent move freely. Our vision: an empowered generation discovering the continent—and themselves—through meaningful mobility experiences. Join us as we build a connected Africa, one journey at a time.
arziki.co is a subsidiary of Marhaba ltd, dedicated to overseeing sales and marketing initiatives for the radio station. In addition to its core responsibilities, arziki.co is involved in event management and e-commerce ventures. We are committed to delivering innovative event management and marketing solutions.
Leveraging radio to drive positive change among one of Africa's largest demographics—Hausa speakers—through innovative and culturally resonant programming, addressing their needs and aspirations. In Ghana, Hausa serves as a lingua franca within zango communities, which are widespread in West Africa due to centuries of trans-Saharan trade, predominantly by Muslim Hausa from northern Nigeria and southern Niger. The total addressable market for Hausa content exceeds 100 million people across 19 countries, with Hausa being their first or second language. Despite their significant influence in trade, politics, and culture, the Hausa people are underserved in media content tailored to their needs. Marhaba ltd (a family business founded in 2011 to operate 99.3fm), is the only exclusive Hausa broadcasting radio station in Accra, Ghana. It has become the heartbeat of the Hausa-speaking community. The station aims to expand into a robust, decentralized media network across Hausa communities in Ghana, catering to a diverse and growing audience.