Greater Madrid Metropolitan Area
Global Digital Transformation & E-commerce expert with over 20 years of international experience leading digital transformation to accelerate business growth in multinational companies and startups Member of the Executive committee. Global e-commerce, Digital & CRM experience in all the regions (APAC and China specially; North America and LATAM; Europe) Business-oriented and data-driven leader combining strategy and operational execution. Marketing Expert with a customer centric vision and Digital first approach. Persistent, consistent, resilient and calm under pressure, with energy and passion for driving success, leading people and making a difference. Professor at I.E Business school and regular collaborator on various business schools teaching part-time and mentoring tech start-up projects. Specialties: Multi country (Regions: Regions: EMEA, LATAM, APAC, Americas), Project management, Business Strategy, Digital Marketing Strategy, E-commerce (B2C & B2B), Marketing strategy development and execution, Performance, Digital Media, Social strategy, Data, CRM & Loyalty, Customer Experience, Agency management, Team leadership and development.
MDBI: Master in Digital Business Innovation EDTX: Executive Master in Digital Transformation & Innovation Leadership
Executive Committee Member with full accountability for global Digital, Marketing and E-Commerce P&L across 70+ markets. Led end to end digital transformation of the brand, defining and executing global omnichannel, CRM and customer strategy. Managed a cross functional organization of 100+ professionals across Commercial, Product, Marketing 360, CRM and Loyalty, Data and AI, Content creation and Studio photo, Marketplaces, Technology, Operations and Customer Care. Drove international ecommerce acceleration and expansion, accelerating digital growth and operational excellence at global scale.