South San Francisco, California, United States
I’m a marketing professional with a passion for creating campaigns that help businesses find the right software solutions. With years of experience running end-to-end marketing campaigns, I focus on making complex processes feel simple. My goal is to connect teams with tools that save them time, provide real-time insights, and help them work smarter—not harder.
- Plan and execute email campaigns through Eloqua to drive upsell/ cross-sell opportunities across our entire US customer base. - Maintain a close relationship with customer sales and product marketing to ensure full alignment on opportunity targets and campaign effectiveness. - Sustain a pool of sales-ready customer contacts by partnering with marketing operations/technology to monitor campaign engagement and proper lead flow.
- Developed training content around the 6Sense UI for all areas of the sales organization including the SDR, AE, CAM and CAE teams. - Host lead review sessions with the Outbound SDR team to share best practices around account level customizations by leveraging intent data found through the 6Sense tool. - Create and analyze reports/ dashboards in 6Sense and Salesforce to identify hot accounts based on keyword searches, changes in an account’s buying stage and anonymous third party activity. - Support deal acceleration by identifying churn risk, newly engaged personas and interest in our add-on functionalities for both the AE and CAE teams. - Leverage 6Sense intent data to uncover closed lost opportunities with renewed interest in our product. - Played a key role in the creation of our channel SDR onboarding program which focuses on prospecting, ABM, competitive intelligence and vertical knowledge. - Work cross functionally to discover new 6Sense use cases across all areas of the business.
- Consistently meet and exceed cold call target of 1000 dials per month. Achieved 104% of quota in Q1 of FY20 / 119% of quota in Q1 of FY21. - Engage, educate and qualify inbound marketing leads to create sales ready opportunities. - Maintain a detailed record of all SDR outreach and prospect interactions in Salesforce.com to ensure efficient account management. - Monitor lead behaviors using 6Sense and Marketo to identify C- level decision makers, buying interest and sense of urgency. - Leverage Highspot assets to drive industry specific value to prospective clients. - Create email templates and track open/ response rate using a/b testing through Outreach software. - Work with Marketing to develop target campaigns based on quarterly focuses.