Madrid, Community of Madrid, Spain
I lead digital comms and social media initiatives within B2B technology and digital transformation sectors, focusing on aligning communication strategies with business objectives. My experience includes brand reputation management, audience growth, and strategic content development on an international scale. I enjoy translating technical concepts into compelling narratives for diverse platforms and developing integrated communication plans that drive measurable engagement. I'm passionate about fostering community growth, leveraging data to optimize performance, and building strategic partnerships to amplify brand messaging.
I lead the strategic direction of social media channels & initiatives across the ALTEN Group, fostering a unified global brand narrative while empowering local teams to execute tailored strategies. My focus is on leveraging creative campaigns and digital innovation to elevate brand awareness, strengthen market positioning, and achieve key business objectives on a global scale.
Social Media Manager & Head of the design team for the INT1 perimeter of ALTEN - Sweden, Finland, Denmark, Switzerland, Benelux, Spain, Italy, Portugal -, as well as other companies from the group within this perimeter. - Working with Comms team of each country to work on both unified and local strategies in order to achieve the company's goals. - Definition and excecution of campaigns for SM, focusing on delivering quality content. - Follow up of KPIs for better decision making. - Working with design studio to achieve styles that adapt graphic chart to SM channels, in a way that we deliver a clean and modern style, without losing the brand's essence.
Digital Communication Specialist responsible for strategizing and executing digital communication plans for various clients, including content calendars, community management, social media activations, social listening, the creation of social media and influencer marketing proposals, KPIs follow-up, and enhancing employee advocacy and ambassadorship. Clients include: Repsol, Gestamp, TaskRabbit, Celonis.
Start at TheSocialFlame.com as Project Manager (6 months), and transition to the establishment and brand development of roiroi., a digital marketing agency. - Account Manager - Digital marketing actions management (email marketing, web and landing page design...) - Influencer Marketing strategy management - Social media consulting - Inbound Marketing Clients include: Såper Organic Skincare, Olimed, Chic & Country Magazine.
Providing market research and competitive analysis consulting for companies like Opziona (Spain), Fiveware (Spain), and Enfuce (Finland), creating both qualitative and quantitative reports to support their brand development and positioning.
- Projects and events coordinator in Europe. - Market research for the European Union for our different products and markets. - Active competitors analysis and benchmarking. - Management of suppliers and partners. - Budget management. - Coordination with company's teams.