Brussels, Brussels Region, Belgium
Proactive and results-oriented professional with a proven track record as a Controller/Business Analyst/Project Manager in FMCG and Quick Service Restaurant industries. Skilled in: - Management Reporting - Budgeting & Cost Control - Profitability & Margin Analysis - Advanced Excel - ERP Systems (SAP) - BI & Reporting Tools - Commercial & Strategic Thinking Fluent in Italian, English, French and Spanish.
- Prepared provisions, conducted risk assessments, processed customer claims and managed release bookings. - Led the monthly closing process for the local P&L. - Created and optimized financial reports to support sales planning, monitoring and forecasting. - Supported client-level promotion planning in accordance with compliance standards. - Optimized internal processes to improve efficiency and accuracy.
- Created and executed marketing and communication strategies to boost brand awareness and increase sales in new market regions. - Planned, monitored, and optimized paid media campaigns, leading to a 6% increase in online sales and a 25% boost in social media engagement for new product launches. - Established the Home Delivery channel in new market regions, facilitating accessibility and enhancing customer convenience. - Partnered with third-party delivery services to expand reach and improve operational performances, resulting in a 7% increase in delivery orders. - Utilized social media platforms to increase brand awareness, resulting in a 10% growth in social media followers over 5 months. - Efficiently planned and monitored POSM volumes for new product launches, ensuring timely and effective market entry. - Conducted ad hoc analysis of specific promotions such as Valentine’s Day, Mother's Day, Black Friday. - Adapted the perennial product range to local markets and introduced Limited Time Offers. - Prepared creative briefs for in-house designers and external creative/digital agencies, ensuring clear communication of project goals and requirements. - Ensured content consistency across all channels, both online and offline, to maintain a cohesive brand identity and message. - Managed and updated internal tools such as the marketing calendar and presentations.
- Set turnover targets for company-owned restaurants. - Gathered and analyzed sales performance data for company-owned restaurants and presented the findings to the restaurant team. - Completed data analysis on areas including Sales, Tickets, Product Mix, Customer Loyalty, Pricing, Net Promoter Score and delivered daily, weekly, and monthly reports to key stakeholders. - Analyzed sales data and customer feedback to identify areas for operational improvement (Food Quality, Waiting Time, Incorrect Orders). - Identified workflow bottlenecks and implemented new processes for Home Delivery, resulting in an improvement of operational performances of the network (Restaurant Online Rate, Incorrect Orders, Rating, Prep Time). - Conducted in-depth competitor analysis and monitored pricing variations across digital sales channels. - Collaborated closely with IT and software developers to design and implement the Kiosk/App interface for 5+ restaurants in new market regions, ensuring seamless integration and optimal user experience. - Led the implementation of reusable packaging across 10+ restaurant locations, resulting in a 3% reduction in packaging costs and a 5% decrease in waste generated within the first year. - Conducted cost-benefit analysis to compare reusable vs. traditional single-use packaging. - Engaged with external vendors to source sustainable packaging materials, negotiating contracts, and managing relationships. - Oversaw the drafting of the framework agreement for the installation of electric vehicle chargers in the parking lots of 30+ restaurants, coordinated installation logistics and ensured operational efficiency. - Spearheaded the project to automate business review processes for over 150 restaurant locations. - Developed custom dashboards and reporting tools, reducing the time required for monthly reports by 50%. - Assessed new market potential by analyzing key economic indicators.
- Worked on the formulation and realization of the category management strategy. - Supported on the coordination and follow-up of the promotion plan by analyzing and evaluating market and financial data. - Supported on international product launches of different adhesives' brands. - Maintained strong contacts with other departments and external partners.
- Supported in the implementation of a connected 360° marketing plan. - Assisted in the coordination of different brand activation initiatives (product launches, media campaigns). - Contributed to branding initiatives. - Worked with creative agencies to develop marketing assets. - Ensured marketing materials are aligned to global guidelines. - Supported in managing relationships with external business partners. - Reported on digital media campaigns. Managed LinkedIn showcase page.
- Wrote marketing plans and communicated recommendations to executives. - Planned and supported on key marketing activities. - Developed marketing strategies to drive awareness and increase conversions. - Supervised a market research project. - Performed market analysis. - Allocated and managed marketing budgets. - Planned and produced product launch events. - Produced fashion and lifestyle shootings and managed relations with talents. - Sourced sponsorship for different clients. - Managed day by day communications with key clients. - Managed relations with external business partners (media, creative, PR agencies). - Wrote creative briefing.
- Experienced first-hand and learned the general process of how a project is initially planned, developed and completed. - Sourced and managed suppliers. - Allocated marketing budgets. - Supported social media content creation for several clients.