Bogota, D.C., Capital District, Colombia
Senior ICT executive with 25 years of experience driving revenue growth, digital transformation, and commercial expansion across B2B technology markets in Latin America. Deep expertise across Cloud (Huawei, AWS, Azure), cybersecurity, connectivity, and AI — with a track record of building high-value channel ecosystems, strategic alliances with global manufacturers, and high-performance sales teams. Throughout my career I have led organizations through complex inflection points: launching new business units from zero, consolidating national platforms, scaling Cloud revenue from inception to 35% of total revenue, and delivering sustained 22% CAGR over five consecutive years. I operate with full P&L ownership and a consistent focus on measurable results. My background combines Electronics and Telecommunications Engineering with a Graduate Specialization in Marketing Management — a foundation that allows me to bridge technical depth with strategic business vision, and engage with conviction at the C-level across enterprise, government, and telecom operator segments. Core areas of expertise: ▸ Cloud solutions & hyperscaler partnerships (Huawei Cloud, AWS, Azure) ▸ Cybersecurity portfolio development & channel enablement ▸ B2B channel sales, partner ecosystems & go-to-market strategy ▸ AI adoption applied to commercial processes ▸ Enterprise, government & telco segment development ▸ P&L management, sustainable revenue growth & gross margin optimization ▸ Multi-country operations & regional service model design ▸ C-level negotiation & strategic alliance management I am currently open to senior leadership opportunities in technology companies — particularly in Channel Sales, Business Development, General Management, or Digital Transformation roles — where I can contribute deep ICT expertise and a proven ability to grow markets, build partnerships, and lead teams to consistent results. 📍 Based in Bogotá, Colombia | Open to regional roles 📩 [email protected]
Colombian ICT integrator — Cloud (Huawei, AWS, Azure), cybersecurity, connectivity, AI, and professional services for enterprise, goverment and telco clients. Led end-to-end corporate strategy with full P&L ownership — portfolio definition, commercial expansion, executive team building, and global cloud partnerships. Key results: • 22% CAGR over 5 consecutive years: revenue grew from USD 1.9M to USD 5.1M with zero decline years • Built Cloud business unit from USD 190K (2020) to USD 1.8M (2025) — reaching 35% of total revenue • Negotiated strategic partnerships with Huawei Cloud, Amazon AWS, and Microsoft Azure (IaaS, PaaS, SaaS) • Increased gross margin from 22% to 29% through revenue mix shift toward Cloud and professional services • Built and led a 6-person team: USD 4.3M active pipeline, 38% win rate, 100% annual quota attainment • Embedded AI in core commercial processes — reduced sales cycle by 15% • Secured master agreements with telecom operators as recurring revenue channels • Awarded Huawei Cloud Excellent Cloud Reseller Partner 2024
B2B enterprise connectivity solutions provider — corporate, government, and telco operator clients. Built the Connectivity Business Unit from zero — business model design, value proposition, partnerships, and strategic segment development from day one. Key results: • Generated USD 550K in revenue in year one with no prior client base or commercial structure • Opened 7 strategic accounts in Telecom, Government, and Education within 12 months — USD 900K active pipeline • Negotiated partnerships with 5 technology manufacturers and distributors • Grew close rate from 28% (year 1) to 35% (year 2)
Specialized in Unified Communications, Business Intelligence (Power BI), and digital transformation for the Colombian corporate market. Designed and executed the strategy that secured simultaneous placement in ETB, Telefónica, and Claro distribution channels. Key results: • Placed portfolio in Colombia's 3 largest telco operator channels simultaneously (ETB, Telefónica, Claro) • Launched Power BI as a new business line — USD 200K in 6 months; grew to USD 340K at 35% annual growth • Grew total company revenue 41% between 2015–2016 (USD 410K to USD 580K)
Satellite services operator with regional presence across Colombia, Ecuador, Peru, and Chile. Led service strategy and operations across four countries simultaneously — including a highly complex satellite migration and a full redesign of regional customer service architecture. Key results: • Designed and implemented a new regional customer service architecture across 4 countries simultaneously • Completed satellite migration successfully within established time and quality parameters • Improved NPS (Net Promoter Score) by 20 points in 12 months — fastest improvement in the company's regional history
Consulting firm specializing in service model design and implementation across multiple industries in Colombia. Led customer service model design engagements for organizations across construction, telecommunications, and services sectors. Notable clients: Cusezar and Metrotel — both adopted deliverables as transformation roadmaps.