Greater Hamburg Area
I am a strategic and commercial leader with over 20 years of experience in the consulting and the FMCG industry, focused on driving profitable growth and building strong brands in an increasingly digital environment. With a background across finance, strategy, and commercial leadership, I connect brand ambition with rigorous financial discipline and ensure that growth is scalable, value-driven, and sustainable. In my current role, I lead and scale Beiersdorf’s eCommerce business in Germany and Switzerland across multiple brands and fundamentally reshape how digital commerce, partnerships, and consumer engagement drive performance. My focus is on bringing together brand strategy, commercial execution, and investment decisions into one clear and consistent growth engine. I am driven by impact. I challenge the status quo, simplify complexity, and push organizations to move faster, think bigger, and unlock their full growth potential. I build strong teams, foster honest collaboration, and value exchanging perspectives with people who aim to make a difference. Feel free to connect.