Brussels, Brussels Region, Belgium
I have always believed that the best way to handle complex challenges is not to avoid them, but to bring people together to solve them. My work sits right where corporate strategy, environmental responsibility, and public policy meet. Rather than looking for quick fixes, I enjoy building practical, long-term initiatives that help businesses and society move forward together. For me, the ecological transition isn't just a professional goal—it’s about making sure that as we protect the planet, we also support the people living on it. Living and working in Brussels, I love using the energy of this city to find ways to reconcile business needs with nature. Whether I am looking at EU regulations or setting up circular economy projects on the ground, my focus is always the same: turning big ideas into everyday reality. I see my role as a bridge between different worlds—helping large companies, public institutions, and local communities understand each other and work toward the same goals. Over the past 15 years, I’ve found great joy in building projects from scratch. I’ve had the opportunity to set up public affairs departments, connect competitors to launch nationwide textile recycling models, and manage large European projects. These experiences taught me that real leadership is about listening, collaborating, and building genuine trust between people who don't always see things the same way. True impact is something you should be able to see and feel. For me, it looks like partnering with social enterprises to bring inclusion into retail stores, or helping local sports clubs become more environmentally aware. I bring that same collective spirit and resilience to my life outside work, whether I’m climbing, trekking, or sleeping under the stars. Ultimately, I love working with teams who want to make a real difference, while keeping human connection, a sense of purpose, and a bit of fun at the heart of everything we do.
Designed, built and spearheaded the Belgian Public Affairs department from scratch. I align Decathlon’s corporate strategy with complex EU and national legislative frameworks (Green Deal, CEAP, PPWR, ESPR), turning regulatory compliance into competitive and sustainable advantages. * Strategic Influence & Institutional Relations: - Department architecture: Structured the new Public Affairs entity, creating a bridge between corporate retail operations and institutional policies. - Stakeholder management: Act as the primary liaison with the public sector, regulators and major industry federations (Comeos, Eurocommerce) to proactively shape eco-mobility and circular economy policies. - Regulatory resilience: Monitor and anticipate legislative shifts to mitigate business risks and ensure early-stage, proactive compliance across BE/LUX. * EPR & Compliance Governance: - Pioneering Textile EPR: Designing and contributing to the strategic nationwide roll-out of the Belgian Textile EPR, mobilising a massive multi-sector ecosystem (producers, social economy, sorters, recyclers and public authorities). - Compliance oversight: Directing end-to-end compliance for all EPR streams (Packaging, WEEE, Batteries, Textiles), optimising eco-contribution budgets and securing reporting accuracy. * Decarbonisation & ESG Advocacy: - Climate action & Sports accessibility: Driving cross-functional projects to reduce our carbon footprint, notably through green mobility initiatives and a tailored climate awareness training path for football clubs, bridging the gap between environmental education and sports accessibility. - Social impact & Inclusive circularity: Integrating social metrics into local partnerships to enhance brand purpose. This includes launching a nationwide in-store collection initiative in collaboration with 3 major social economy actors (De Kringwinkel, Terre, L’Ouvroir), seamlessly combining waste reduction with social integration and inclusion.
Contributed to the operational development of Decathlon’s circular economy and sustainability roadmap, focused on shifting waste management from a cost center into value-generating streams. * Circular Business models & B2B innovation: - Circular Bike Project: co-launched and scaled a sustainable and circular initiative in the B2B bike market (from buy-back to full overhaul, repair and certified resale), managing commercial dev, partnerships and communication. - End-of-Life & Recycling management: Designed and implemented new processes to handle damaged/broken sports products and e-commerce returns. Successfully redirected waste toward social channels for re-use, repair, upcycling or close-the-loop recycling solutions. * Social Economy & Community partnerships: - National Collection hubs: Launched a nationwide in-store collection initiative, establishing strategic partnerships to combine waste reduction with social integration. - PR & Network building: Contributed to public relations and communication for Sustainable Development projects, building a tight network with institutional and circular sector stakeholders. - Diversity & Inclusion: Actively participated in Decathlon's Diversity and Inclusion council.
VO Europe | Institutional Event & Communication Management: Managed high-stakes institutional framework contracts and directed communication for major socio-environmental transformation projects, blending international rigor with local stakeholder engagement. Framework Contract Execution: Managed large-scale framework contracts for the EC (DG RTD, SCIC, CNECT, REGIO) and the European Parliament, overseeing budgets exceeding €1M+. End-to-End Event Direction: Delivered high-level, international onsite and digital events for up to 3,000 participants (including conferences, press trips, exhibitions, open days and seminars). Media & Digital Strategy: Spearheaded multi-channel media strategies, video production and online event transitions, ensuring seamless financial follow-up, monitoring and institutional reporting. DROHME Park | Resp. Communication & Sponsoring / Fundraising Directed the communication, sponsoring and philanthropy strategies for a major, high-profile eco-social park rehabilitation project in Brussels, establishing its brand positioning from the ground up. Strategic Communication & Crisis Mitigation: Brand & Strategy Development: Designed and executed comprehensive 360° strategic communication plans to launch and promote this large-scale regional leisure and nature park. Crisis Communication: Managed sensitive public relations and crisis communication, proactively protecting the project's reputation during critical development phases. Stakeholder Engagement & Public-Private Partnerships: Multi-Stakeholder Trust: Built strong alignment and mutual trust within a complex ecosystem, serving as the core liaison between local public authorities, demanding neighborhood committees, shareholders and regional media. Fundraising & Sponsorship: Negotiated and secured partnership and sponsorship contracts, engaging private investors and corporate sponsors around the park’s sustainable and social vision.
and philanthropy strategies for a major, high-profile eco-social park rehabilitation project in Brussels, establishing its brand positioning from the ground up. Strategic Communication & Crisis Mitigation: Brand & Strategy Development: Designed and executed comprehensive 360° strategic communication plans to launch and promote this large-scale regional leisure and nature park. Crisis Communication: Managed sensitive public relations and crisis communication, proactively protecting the project's reputation during critical development phases. Stakeholder Engagement & Public-Private Partnerships: Multi-Stakeholder Trust: Built strong alignment and mutual trust within a complex ecosystem, serving as the core liaison between local public authorities, demanding neighborhood committees, shareholders and regional media. Fundraising & Sponsorship: Negotiated and secured partnership and sponsorship contracts, engaging private investors and corporate sponsors around the park’s sustainable and social vision.
PAUL DELVAUX FOUNDATION - 02/2017-05/2017: Mission as Development, Communication & Fundraising Consultant PRINT DEAL, SEMETIS, PHYCAP... - 2015-2017: translation & copywriting missionss (EN, NL > FR) NANOOK CONSULTING & PUBLISHING : 01/2009-12/2013: Copywriting & Back Office Management LO EN CONSCIENCE - 04/2010-05/2011: Project Coordinator for conscious sustainable fundraising projects
Coordinating and consultant for a portfolio of private foundations, covering a broad scope of philantropic initiatives (+100) : Thematics : poverty & social justice (Belgium), development (Africa/Asia/South America), health, education, culture Coordination of Management Committees and Calls for proposals Project Management Event organisation & Communication Annual reporting : Financial and content Key person for donators and beneficiaries
Project Manager & Administrative Assistant Team leading: 5 to 6 pers. Development of the Belgian activities of the European NGO Fund raising & Sponsoring Communication & Event organisation National prevention campains : schools, business and public. Program supervision