Greater Madrid Metropolitan Area
My name is Margarita García Díaz‑Varela, and I have more than 17 years of experience in business development, marketing, communications, promotion, sales, and event management. I am currently the Chief Revenue Officer and VP of Sales, Communications, and Marketing at Auxadi. My objectives include driving the firm’s global growth strategy and making our clients’ lives easier In the last 10 years I have specialized in raising the profile and positioning of brands, companies and professionals through onmicanal marketing, branding and communication strategies. I have worked in international and listed companies among which are: Sacyr, FTI Consulting, Leyton and Clifford Chance. My profile is versatile, but I stand out in attraction marketing (Inbound), strategy, branding, corporate communication, as well as in IR and event organization. Without being a journalist, I have been working since 2007 in corporate communication and media relations and I have several postgraduate degrees in the field, I feel very comfortable in the field of sales and business development, I have experience in: real estate, innovation, entrepreneurship and professional services. Including work as a consultant in my personal project: upflymarketing.com. My business development methodology is sustainable, organic and client oriented. Teaching is another of my vocations and I have been an associate professor at UCJC, at the International School of Protocol and for the Complutense University. I have a Master's Degree in International Relations and Communication; and a Degree in Marketing and Commercial Management. Training is an end in itself and I have been doing postgraduate courses since 2014 in the fields of Marketing and Digital Communication, e-commerce ,sales, public affairs, lobbying, corporate diplomacy, Intelligence Analysis, Protocol and Event Organization. During my childhood I lived and studied 8 years abroad (Brussels and Naples). This allows me to speak four languages: Spanish, French, English and Italian; as well as to have a great resilience and ability to adapt to different environments and situations. From my international experiences I derive my taste for geopolitics and my restless spirit. I believe that with passion and perseverance you can get where you want to go. This perseverance and perseverance have given me, among others, the practice of sports and my love for the mountains, especially Picos de Europa, where I go whenever I can. You can contact me at: [email protected]
Head of Business Development, Marketing and Communications in Spain. Our main objectives: Drive the firm’s growth strategy in Spain: Focus on building stronger client relationships and aligning our go-to-market strategy with sectors and global themes. Standardise and simplify our operations Brand, Communications & Marketing: Develop and reinforce a coherent and consistent reputation and profile with target audiences, in line with our desired market position.