Maren Knauer

Leadership in Sales, E-Com, Trade Marketing I Business Coach for Transformation I Strategic and agile mindset

Greater Hamburg Area

About

More than 25 years of experiences in FMCG companies with focus on E-Commerce, Sales, Trade Marketing, Business Development, People and Change Management shaped my business skills and executive career. Being responsible for leaders in sales, trade marketing and customer service functions, I drive for results, build on growth scenarios and proactively seek for solutions. I firmly believe in having the courage to challenge the Status Quo by focussing on my strenghts in digital transformation, value creation, change management, lean leadership, consumer centricity and business coaching. Being a people leader and business coach I am aiming for diversity in my team to bring performance to the next level. Mutual appreciation, honesty, liability, fairness and integrity are my BIG 5. I have an agile mindset, appreciate a team attitude and stand for a feedback culture.

Experience

  • Change & Leadership Manager at Battery-Kutter GmbH & Co. KG
    May 2026 - Present · 2 mos

  • Business Coach & Change Manager at Knauer GmbH
    Dec 2020 - Present · 5 yrs 7 mos

    • Coaching individuals in business and personal topics • Consulting in implementation of digital processes • Conception and moderation of workshops • Transformation of a traditional company into a digital one

  • Laverana GmbH & Co. KG (Hannover, Lower Saxony, Germany)
    • Head of Trade Marketing & Sales Services
      Mar 2023 - Feb 2026 · 3 yrs

      • Additional to last role, national and international responsibilities for team leaders of Demand Planning & Sales Support activities • P&L responsibility • Implementation of AI-based processes

    • Head of Shopper and Customer Marketing
      Oct 2021 - Feb 2023 · 1 yr 5 mos

      • Head of team leaders I customer development I category management I trade marketing • International, national and customer specific B2B responsibilities • Planning and executing organisational change and transformation processes • Coaching and training interdisciplinary know-how within the teams

  • Philips GmbH (Full-time · 14 yrs 3 mos)
    • Channel Sales Director Specialist & Professional Business
      Jan 2014 - Nov 2020 · 6 yrs 11 mos

      • Head of leaders I 3 sales channels I team > 40 FTEs I sales > 150 Mio € • Leading inside & outside sales teams, KAMs and telesales agencies • Implementation of digital standards focusing on lean leadership methodologies • B2C and B2B responsibilities • Managing and executing several organisational change and transformation processes • Coaching, training and mentoring of employees

    • Senior Key Account Manager E-Commerce
      Sep 2006 - Dec 2013 · 7 yrs 4 mos

      • Strategic planning of double digit grow in E-Commerce business in Europe focusing on 5 countries • Sales Project Lead for integration of an acquired company into Philips processes • Launch and implementation of a global pricing and commercial policy within own customer pool • Heading Up internal cross-functional activities of Germany's biggest bankruptcy procedure in 2009 (Karstadt-Quelle-Konzern)

  • Key-Account-Manager FMCG (Hypermarkets, C&C, Supermarkets) at Procter & Gamble
    Jan 2005 - Aug 2006 · 1 yr 8 mos

    • Leading annual negotiations • Joint account planning with customers • Execution and controlling of dedicated customer sales and trade marketing budgets • Negotiating of account specific product launches