Hong Kong SAR
Born in Lublin (Poland), shaped by Berlin, settled in Paris, reignited by Hong Kong. Transforming beautiful iconic brands to unlock their excellence, heritage and potential. With 16 years of experience in marketing, innovation, creative imaging and luxury industry, I am a passionate brand builder who leads the marketing strategy and development of the world's most loved wines & spirits brands. I combine my marketing expertise with an artistic eye and visual mind to create impactful and innovative campaigns, products and collaborations that enhance the brand's desirability and performance. I construct a long term vision and strategic roadmaps for the teams and regional organisations, identifying upcoming growth spaces and consumer insights in the wine & spirits industry. Two master degrees: Management & Marketing + Photography You can see what is new in my creative passion at UN.IMAGINATION: http://www.marekmulenko.com
Defining a long-term strategic roadmap of the Maison. Brand repositioning, strategic planning and framing of Moët & Chandon’s challenges, ambition and values. Launching marketing action plans from short- to long-term, including artistic collaborations, product concepts, seasonal and local launch initiatives. Developing & implementing product (liquid) and packaging innovations with the Cellar Master and product designers, optimization of packaging for more disruptive desirability, creative activations for on- and off-line channels. Development and global launch of Collection Impériale, the new prestige cuvée of the Maison. Managing the marketing budget and yearly activities, transversal management of expert teams. Key projects & areas of expertise: Strategic planning, conception and production of brand & product advertising content, incl. creative brief, art buying, storytelling, in close collaboration with PR & Artistic Directors. Media content and BTL+ATL campaigns with brand ambassadors & friends of the House. New packaging design across the entire portfolio. Development & execution of new prestige strategy including the launch of innovative cuvée Collection Impériale - storytelling, launch strategy, 360° campaign and universe of Haute Oenology, in creative collaboration with Daniel Arsham. Repositioning of the vintages range with new strategy & storytelling. Innovative media campaigns in on- & offline channels - first global 3D billboard campaign in 8 cities worldwide.
http://www.marekmulenko.com Advertising and product photography, business imaging and press packs, photo-retouching. Mostly for corporate clients in luxury, fashion, media and electronics industries. My little precious speciality - backstages of fashion shows, done in my very particular way.
Support of product launches and preparation of marketing concepts for upcoming years; development of visual & communication materials. Market and concurrence analysis. Creation of packaging artworks; briefings for creative agencies. Contact with local branches all over the world; preparation of international meetings.