Berlin, Berlin, Germany
Change is the only constant, they say. I’d rather say the ability to adapt and promote transformation leads us ahead and makes the actual change possible. Like a conductor, I understand to create a vision and lead high-profile specialists, playing all marketing instruments, to orchestrate whatever the brand needs. With twentysomething years of experience, mainly in Germany and Poland, I’ve been involved in literally all aspects and channels of the industry. Yesterday is long gone, and tomorrow is already today. You don’t have time to wait for change, transformation, sustainability, diversity, growth, content or fun. It has to happen now – ideally with me.
I work with founders, CEOs and leadership teams when direction becomes unclear, priorities collide, or major change is ahead. Most organizations don’t suffer from a lack of information. They suffer from unclear decisions. My work focuses on three things: • reducing complexity • enabling clear decisions • turning strategy into real implementation Typical situations include: • strategy unclear • growth stalled • too many priorities • major transformation ahead • leadership teams needing experienced sparring The entry point for many collaborations is the Clarity Sprint — a focused working session designed to isolate the real constraint and define a clear next step. Within 48 hours clients receive a Clarity Memo outlining: • what to do • what to stop • what must be true • the next sequence of actions Berlin based. Working across Germany and Europe. Contact: [email protected]
I’m Marek – Creative Director, Brand Strategist, Team Leader and Innovation Consultant with over 25 years of experience across nearly every facet of the industry: classic, digital, events, media, publishing. Since 2013, I’ve been operating as a freelance Creative Director and founder of dorobisz.eu – a liquid agency model that scales flexibly with the right talent for each challenge. I lead, build, and activate cross-disciplinary teams to deliver impactful brand experiences – from Berlin, across Europe, and beyond. My focus: Integrated campaigns. Bold brand creation. Smart content strategies. Digital transformation. Trimedial media solutions. I craft ideas with substance and structure – and I make them real. From developing award-winning concepts for MILKA or Nutricia, to launching sustainability and metaverse strategies for major media brands, I combine strategic vision with creative drive. Most recently, I’ve been shaping the Premium Group (WELT, Politico, Business Insider) at Axel Springer – turning bold ambitions into strong narratives and commercial impact. What drives me? Unsolvable tasks. Complex brand puzzles. New formats. New tech. I’m based in Berlin – but always ready for challenges wherever they arise. Let’s build something that matters.
Creative Director at WELT | Media Impact Germany | Axel Springer. As a creative visionary and advocate for digital transformation, I lead with purpose and passion, inspiring teams and clients alike. With over two decades of experience spanning Germany and Poland, I bring expertise across all marketing channels, orchestrating tailored solutions for brands. At WELT, I drive innovation, sustainability, and growth, crafting compelling strategies that fuse creativity with technology. My role centers on motivating high-profile specialists, fostering a culture of excellence, and championing diversity within the group. I navigate the fast-paced digital landscape with precision, ensuring that change is not just anticipated but embraced. From bold concepts to impactful execution, I enable our clients to thrive in the now – because tomorrow starts today.