United States
* Expertise in B2B SaaS and B2C data-driven digital marketing including organic (SEO/AEO/GEO), paid media, ABM, CRO, personalization.
Bonterra is a private equity-backed, B2B SaaS technology company providing software solutions for organizations in the social good space. Owned SEO/AEO, CRO, and personalization strategy and execution, working directly across engineering, analytics, and content to ship AEO measurement, testing programs, and content initiatives.
Shopmonkey provides an end-to-end B2B SaaS solution for auto repair businesses. Joined after the company's Series C round and owned demand generation strategy and execution across SEO, SEM, paid social, programmatic display for ABM, CRO, and Hubspot lifecycle marketing, with personal accountability for content scale, conversion optimization, and review-driven pipeline acceleration. Also supported outbound sales, events, customer marketing, and channel partner programs.
Birdeye provides B2B SaaS marketing solutions for location-based businesses. Joined after the company's Series B round. As an individual contributor, owned the strategy and execution to drive incremental MQLs, SQLs, and pipeline growth through organic and paid digital channels.
Automation Anywhere provides B2B SaaS AI-enabled automation solutions. At the time I joined, Automation Anywhere had completed its Series A funding. As an individual contributor, I built organic visibility through content and technical SEO, website personalization, and conversion optimization. Drove SEO alignment across five distinct content surfaces — including Automation Anywhere University, developer community, user forum, technical documentation, and marketing content — each with different audiences and editorial ownership.
Photobox Group was a private equity-backed European consumer e-commerce company operating a portfolio of personalized photo product brands. Joined as part of the turnaround team and owned SEO across 15+ sites and 4 brands, restoring growth and rebuilding the technical foundation through a full platform migration to Content Stack CMS on ReactJS.