Amsterdam, North Holland, Netherlands
Leading Meister’s AI-native transformation of content, design, and PR — turning the marketing function into a scalable growth engine. Key achievements: 🤖 AI-native transformation: Transitioned the team to 90% AI-powered content workflows, tripling content output (from ~20 to 60+ assets/month) and cutting production cycles by 40%, driving measurable efficiency gains 🔥 Brand leadership: Directed two complete website overhauls and a company rebrand, improving UX and cutting bounce rates by 25%, while boosting lead conversion rates by 15% 📣 PR & thought leadership: Built Meister’s PR engine from the ground up — launched a Tier 1 national media campaign reaching 2M+ readers, securing coverage in leading outlets, and elevating brand authority in the European SaaS space. 📈 Campaign impact: Designed and executed B2B demand campaigns that increased inbound leads by 30% QoQ and grew market share in target regions. 🌱 Team evolution: Rebuilt the Content & Design function into a high-performance, AI-native unit, driving a 3x increase in content velocity across multimedia formats (copy, design, video). ⚙️ Operational excellence: Implemented streamlined production frameworks, cutting campaign launch times from 8 weeks to 4 weeks, accelerating go-to-market execution.
Oversaw PR, social, paid media, and content strategy to expand brand visibility and drive adoption of Pitch’s SaaS product. Highlights: - Managed a team of 6 specialists (editorial, paid, social, SEO) - Delivered 3 integrated campaigns that lifted brand awareness, growing web traffic by 40% and user signups by 25% within 2 quarters - Partnered with PR agencies to secure Tier 1 media coverage, increasing brand mentions by 60% YoY - Built scalable content strategy that sustained >20% MoM growth in organic traffic
- Managing a team of Community Managers - Overseeing for community marketing initiatives focused on growing and promoting Miro Community (lifecycle, SMM, brand and influencer partnerships) - Building Miro's UGC (user generated content) strategy across social media and community platforms, including testing and validating new content types - Developing Miro's community content and events program - Overseeing brand and influencer partnerships Running super-user recognition programs
Setting strategy & vision for Miro Templates in partnership with ×-functional teams (Product. Growth Marketing Community) including roadmapping, setting KRs and overseeing content production cycle. Managing internal and external contributors (agencies. freelancers) Overseeing production & publication of product templates at a regular schedule: ~ new 50 asset packs monthly Establishing the process for Community-generated templates, and grew monthly published content by 150%
Managing content operations across 16+ languages and 20 countries in EMEA to create first-class support content. - Overseeing the health of EMEA CommOps Content operations; including production, output management and resourcing - Managing operational resources, providing transparency into utilization and pipeline - Managinng the Content JIRA Service desk in collaboration with the Content Team Leads to ensure incoming content tasks and quickly and accurately assigned, and that deadlines are met - Working with the Portfolio Manager to ensure strong project management across the Network and timely status reporting - Overseeing and managing reporting of content performance metrics; working with the A&I team to ensure we have relevant data for measuring quality of performance - Ensured EMEA Content continues to foster strong stakeholder relationships by providing visibility into task statuses, and stakeholder JIRA CSAT hits key targets - Set up strong creation and review processes for EMEA Content and ensure adherence by all EMEA Content Specialists -Driving content alignment, as well as sharing of best practices across EMEA and various sites - Driving a Content Development Program to ensure regular growth and improvement for our 70+ Content Specialists
Leading Content creation and maintenance strategy in EMEA, in coordination with the EMEA CommOps Central team, and the content specialists in the Support Sites. - Created support content (policies and processes) easily readable and understandable by both experienced and newer agents servicing our customers - Crafted empathetic, clear and to-the-point responses for our customers, as well as efficient and straightforward self-service online documentation -Managed the creation, review and localization of the self-service content available to our customers in the help sections of the app and the website - Coordinated translation processes with local content experts in the EMEA markets, as well as translation agencies, while making sure that the content reflects our culture and tone -Worked closely with global and regional content experts, coordinate the roll-out of new content, and act as the contact point to all content changes happening at the regional level - Coordinated change and update requests coming from local content experts in the EMEA markets, be proactive in communicating updates and changes, and work closely with them to keep the content up-to-date - Participated to the overall efforts aiming at improving the global content management tools, and be proactive in providing feedback