San Francisco, California, United States
I have over 25 years of creative and strategy experience leading product and marketing innovation for Education, Technology, Design and Entertainment businesses. My unique blend of strategic thinking, hands-on creative direction and flawless execution make me a triple-threat asset to any brand, established or entrepreneurial. With pop-culture literacy, a sharp design eye and a high degree of global brand fluency, I bring a savvy sophistication to each project, often building bridges between communities and blurring the lines between traditional approaches. I am a unique thinker who crosses strategic, creative and technical realms with ease. Each experiential program I drives starts with a compelling story, stakes an ownable claim, develops soulful products and drives maximum sales and brand awareness.
As a freelance brand and communications strategist I have specialized in helping companies define marketing strategy, strategic development, messaging, communications and customer engagement programs. Whether it is a new product launch or corporate repositioning, I have worked with emerging and high-growth companies to build brand awareness and strategic relationships which help them establish a leadership position. Select clients include: Google, Xerox Corporation, Wordnik, Barnes & Noble, Palm and Timbuk2
As the Strategy Director at Teak, I have been responsible for leading the branding and creative practice across the studio. Working closely with our B2B and BSC clients in a range of product and service sectors, we have successfully led and implemented complete corporate and product rebrands, content executions and customer engagement campaigns. As part of my responsibilities, I have led strategic pitch development for new business development efforts that have resulted in the winning of a number of new agency of record accounts as well as critical tactical project work.
I was tapped to lead the strategy and development of the Google Nexus website and consequently, lead the strategy for both the Google and Nexus brands, ultimately pitching the Google Nexus global advertising business. Working with the team at Autofuss, we won the account and as a result, I led strategy for the launch of the Nexus 5, Nexus 7 and Google’s first explorations into branded retail with Google’s Winter Wonderlab.
With only four weeks to plan and execute, I launched Bot & Dolly’s documentary film Box. I singlehandedly developed and executed a public relations strategy that resulted in a strategic partnership with The Creators Project and articles from key technology and creative press that drove over four million views in three weeks. The resulting exposure created a groundswell of project enquiries for Bot & Dolly, many of which are currently in development.