Marcus Ayson

Sales & Channel Enablement Leader | Partner Success | Program & Training Strategy | GTM Execution

Gilbert, Arizona, United States

About

I’m a Sales and Channel Enablement leader with 15+ years of experience building programs that help sales teams and partners ramp faster, sell more confidently, and drive measurable growth. I’ve supported high-growth startups and global tech companies — and I’m just as comfortable rolling up my sleeves to build content and training as I am leading strategic enablement initiatives. My background includes launching global partner academies, designing onboarding and certification frameworks, supporting GTM strategy, and aligning sales teams to methodologies like MEDDPIC, Challenger, and Force Management. I’ve enabled internal teams, reseller partners, MSPs, GSIs, and alliances to sell and deliver complex technology offerings across security, cloud, and SaaS environments. Whether supporting direct sales, field enablement, or channel success, I bring a pragmatic, collaborative approach to helping organizations execute on their growth goals. I’m open to roles ranging from hands-on program leadership to strategic enablement ownership — wherever I can add the most value.

Experience

  • Senior Manager Channel Enablement at Arctic Wolf
    Sep 2021 - Present · 4 yrs 11 mos

  • Global Channel Sales Enablement at Gigamon
    Dec 2018 - Sep 2021 · 2 yrs 10 mos

    International training, enablement, and security professional with a track record of accelerating channel readiness and goal achievement through the design and delivery of innovative learning strategies and technology solutions for hardware, software and services sales. Special skills include: • Workshop Strategic Design and Delivery • Sales and Technical Enablement • Channel Practice Design and Deployment • Focus on IT Security, Services and Cloud • Developing and training whiteboarding skills • F2F role play scenarios and simulations • eLearning strategy, design and development • Branching simulation writing, design and development • Curriculum design • Sales kickoff, new hire and onboarding • Assessment strategy, design and development. • Instructional design, consulting and development • Salesforce.com integration • Proactively delivered Sales Playbooks • Training Video Development • Managing virtual teams and projects Keeping the landscape in mind while designing and developing is the key. Delivering exciting, innovative, actionable, and measurable solutions is the plan.

  • Global Sales Enablement Program Manager at Flexera Software
    Oct 2015 - May 2018 · 2 yrs 8 mos

    Results-driven Sales Learning and Development leader experienced with enabling direct and indirect channel global teams in the vision, management, design and delivery of contemporary operations, training and enablement programs. Demonstrated history of generating and sustaining revenue and profit gains via direct and partner-led sales; experienced formulating a variety of instructional design techniques that deliver ROI in a cost-effective and timely manner for direct and indirect sales people. Strengths include: • Building strong rapport and cross-functional relationships providing support and strategic direction while delivering results via programs that improve competency and productivity for badged and channel sales people - To the tune of 70% growth for a newly acquired software solution. • Technically skilled individual with in-depth knowledge of best practices in sales effectiveness, e-learning, learning design and programs that engage the learner and meet distinct needs and learning styles. Solutions supports include - Software/Open Source security, SaaS, Software Monetization, Software/Open Source security • Dependable, customer-centric and improvement-focused with expertise in: P&L Management, sales, leadership, project management, facilitation, coaching, mentoring, public speaking, and written communications. • Extensive network of vendors spanning methodology, technology and skills

  • Senior Channel Sales Enablement Consultant at Quadmark - Better Business Outcomes
    Aug 2009 - Oct 2015 · 6 yrs 3 mos

    • Analyzing market data and developing global strategic planning initiatives for channel sales, services offerings, rebate programs, pricing/profitability, and margin management • Training, Change Management, and Strategic Business Development at Fortune 500 client companies • Conducting and maintaining market research projects for channel partners surrounding industry specific Return on Working Capital models and Return on Investment Capital models and further, how they may be analyzed and used to drive revenue, maintain competitive edge, and increase profitability • Project managing and coordinating global internal and external resources to create, produce, and deploy compelling web based, virtual, and face to face presentations and deliverables around the varying channel consulting engagements