Riyadh Region
Global airport commercial executive with over 20 years of leadership experience across Europe and the Middle East, operating at both flagship hubs and multi-airport portfolio level. I have held Chief Commercial Officer mandates and executive board roles in complex environments, leading large-scale commercial transformation, non-aeronautical revenue growth, and governance structuring at asset and portfolio level. Currently at holding level within MATARAT, I shape the commercial strategy and ecosystem architecture across a 27-airport portfolio in Saudi Arabia, driving performance alignment, concession optimisation, and integration with national tourism and aviation strategy during a period of rapid sector expansion. Previously, I served as Chief Commercial Officer and Executive Board Member at Sofia Airport on behalf of Munich Airport International, leading commercial restructuring under a new concession framework. I also held CCO-scope leadership at King Khalid International Airport on behalf of Fraport, a CCO mandate at Cairo International Airport on behalf of Munich Airport International, and Director Commercial at Hamad International Airport in Doha, contributing to the airport's Skytrax 5-Star commercial rating.
Leading Saudi Arabia's first nationwide non-aeronautical commercial strategy across 27 airports serving 120M+ passengers annually, with enterprise-level revenue accountability across four operating companies. Drove a portfolio-wide commercial transformation strategy across the network, delivering significant duty free sales growth and F&B revenue uplift per passenger through operator optimisation and a shift toward local concepts. Secured 9-digit (USD) incremental revenues across the portfolio through commercial optimisation, new business models, strategic partnerships, and digital revenue architecture. Responsible for group commercial policy, concession governance framework, and commercial performance architecture across the MATARAT network.
Full CCO mandate and Executive Board role at a European capital airport during privatisation transformation under the SOF Connect concession, held by Meridiam and operated by Munich Airport. Revenue accountability across F&B, retail, duty free, lounges, parking, and real estate, leading a 300+ staff commercial organisation. Designed and delivered a full commercial transformation during post-privatisation and post-Covid recovery. 66% F&B revenue growth and 89% duty free sales per passenger within six months, surpassing pre-Covid performance across all revenue streams. Restructured the commercial architecture from a predominantly in-house operation to a concession-led model. Delivered a landmark international duty free and travel retail tender, exceeding business plan revenue targets by 25% and setting a new benchmark for travel retail in the region.
Business development and commercial advisory across the MENA region and Americas on behalf of Munich Airport International, including commercial planning and start-up activities for Jeddah Terminal 1, commercial and customer experience advisory for Quito Airport's 5-Star Airport programme in Ecuador, and first-stage commercial strategy for Newark Terminal 1.
CCO mandate at Cairo International Airport, on behalf of Munich Airport International, covering the full in-terminal non-aeronautical commercial portfolio and air traffic development at Africa's busiest airport. Drove commercial restructuring across four duty free concessionaires, developed and delivered an integrated F&B and retail strategy alongside a comprehensive lounge programme, achieving average non-aeronautical revenue growth of 28% across all commercial categories. Developed and delivered the first ever air service development strategy for the Egyptian market, working with EgyptAir and the broader carrier ecosystem to drive network growth. Delivered the resumption of Cairo-Moscow services and introduced Sichuan Airlines as the first Chinese carrier ever to serve Egypt, laying the groundwork for a multi-carrier China corridor that has grown significantly since. Achieved 18% year-on-year passenger growth, part of Cairo's long-term trajectory to more than 30 million passengers by 2025.