Slaithwaite, England, United Kingdom
Every brand in your category sounds the same. There is a reason for that. Most brand strategy is pattern-matching. Be the Stripe of X. Position like Patagonia. Analogy on top of analogy until nothing distinct is left, and every brand ends up as a polished version of someone else's story. I don't work that way. I'm a point of view specialist - a contrarian by trade. I find the one thing only your business can say, and I make it the spine of everything else. I start inside, from what is actually, provably, uniquely true of you and the people you serve. That is where the real story has been hiding. The reason nobody has found it is almost always that nobody has gone that far back. I come in at a moment. The raise. The plateau. The market shift. The rebrand about to be briefed. The campaign you already suspect is not going to land the way it should. The moment you are about to commit real money, and something underneath is telling you the foundation is not quite ready to take it. That is the moment I am for. Before the brief. Before the spend. Before the thing you cannot un-buy.
I lead Brand Strategy & Positioning for rapid-growth SMEs and agencies. We founded Single Thread to strip away the "glossy theatre" of traditional agencies and deliver foundational clarity that drives revenue. I help founders bridge the gap between "pretty marketing" and measurable growth by putting strategy before pixels, always. Repositioning for Profit: Delivered rapid brand diagnoses for 150+ purpose-led founders to identify blind spots and break through growth ceilings. Operational Brand Strategy: Developed a "Founder-to-Founder" framework that simplifies the web design and messaging process for SMEs with global ambitions. Revenue Alignment: Eliminated the friction caused by weak positioning, ensuring that creative execution actually supports business goals. Media & Authority: Regularly feature on podcasts and industry press to share unvarnished insights on the "Human Premium" in an AI-saturated market. We don't fit in; we own categories. Our process is designed for high-performance founders who value speed, directness, and foundational integrity over "best practices" that keep you looking like everyone else.
Peak Hospitality Consultants Ltd offers strategic advice and support to help in the key areas of your business that need to be strengthened or improved. We deliver cost-effective guidance exactly where you need it most. From concept design and project management to operational audits, profit maximization, and Executive Chef support, Peak Hospitality Consultants can help.
My consultancy role was to oversee the operations and communications for The Rusty Bull Restaurant at Hinchliffe's Farm Shop. After designing and launching the restaurant concept I supported the owners and team driving business development as well as operational standards. I also created, managed, and delivered the communications strategy for the restaurant.
Summary Hinchliffes LLP trading as Hinchliffe’s Farm Shop and The Rusty Bull restaurant in Netherton, West Yorkshire Fixed term contract to design, develop and launch the hospitality arm of the Hinchliffe brand. A Multi revenue concept covering a daytime modern British café, evening fine dining restaurant, outside catering and events division and 3rd party catering contracts The Business Hinchcliffe’s LLP is Britain’s oldest farm shop owned by 3rd generation farmers. After a devastating fire, the family lost their entire business so moved to temporary marquee. After 9 years of development they launch a multimillion-pound investment,new high end farm shop and restaurant consisting of 10,000sqf farm shop, deli, bakery, butchers and wine shop offering West Yorkshires most premium farm shop and artisan shopping experience. Part of this offer was to launch brand new 140cv modern British café in the day and high end restaurant at night as well as an established events and outside catering division. My Role I was employed on a fix term contract to review the existing F&B and hospitality offer (in the marque at the time) and completely overhaul and update the current offer to produce a more premium, modern British farm shop restaurant experience to compete with the best in the county. With only a couple of months until the launch of the new building and inheriting operations designs done by non-operators created a challenging project on extremely strict timelines and budgets. I redesigned the brand whilst better showcasing the quality and provenance of the families own farm products and the passion for sourcing Yorkshire first. This required a complete redesign of the menu, operations, staffing structure and finance strategy as well as needing to increase the business substantially to meet the ROI . The brief was also to attract a new food led audience whilst also keeping happy the very loyal and predominantly pensioner existing regulars.
Glass Half Full Ltd is the first dedicated hospitality design and management company in Ghana. We specialise in food and beverage concepts, management, and support, for hotels and restaurants in Ghana and throughout Sub-Saharan Africa. I lead a unique team of talented and experienced food and beverage, design, and communication professionals who have a proven track record of success. Leveraging their skills and experience, and my own successes in the hospitality industry, we assist hospitality businesses in scaling up & improving their businesses, and also design and launch our own new establishments from scratch. Projects include: Luxury Boutique Hotel: Lou Moon Lodge (Axim, Ghana) Gastro Pub: Smoke ‘n Barrel (Accra, Ghana) Luxury Café: Kukun (Accra, Ghana) Luxury Multi Concept Mega-Eatery: The Cloud (Accra, Ghana) * Luxury African-Inspired Brasserie & Retail Concept: Durbar (Accra, Ghana) * Super Premium Mediterranean Style Multi-Revenue F&B Concept for Hotel & Offices: The Atlantic (Accra, Ghana) * * Development Stage Only.
THE BUSINESS Little Havana is Ghana’s first Afro-Latino Street-Food Restaurant & the only Specialist Rum Bar in Sub-Saharan Africa, outside of South Africa. It is also the flagship representative of Havana Rum in West Africa. The Little Havana menu takes advantage of the many similarities between Cuban & Ghanaian food, & the local availability of some key ingredients. MY ROLE I founded Little Havana, together with financial investors, under my company Glass Half Full Ltd. I designed & project managed all interiors & operations on a micro budget of $100k. I was the restaurant’s Executive Chef, & oversaw the daily operations, including all marketing & events. The business includes a 90 seat restaurant & terrace, rum cocktail bar & 200 pax capacity events space. ACHIEVEMENTS I created Ghana’s first Latino lifestyle concept within an exceptionally challenging environment, including zero access to any authentic Latin ingredients, Latin staff, original fixtures or fittings, etc. Despite this we were often complimented on our pre-revolution Cuba style décor & the authenticity of our Latino food. The venue has been embraced by Accra’s Latin community, & fully endorsed by the Cuban & Chilean embassies.