Sweden
My favourite book: Human Kind. Head of comms and member of leadership team at Stockholm Resilience Centre at Stockholm University - advancing science for a liveable planet. Committed to community-building, impact and sustainable development, with 20+ years’ experience of strategic communications and management across the globe. From time to time, moderate talks, member of advisory boards and panels. When not at work: parenting, running, gardening, skiing and a few other ings. 2004-now: Photographer/writer. Author of "Drottning av Bredfjället" (Votum 2013). Member of picture agency Scandinav/Johnér. 2012-2023, with global development organisations Vi Agroforesty and We Effect, first as communicatons officer based in Sweden and Vietnam, and then as Global Director of Media and Advocacy with operations in 20 countries. 2007-2012, with Agency as PR Consultant and Account Director, advising international clients like MTV Networks, Fox, EasyJet, Nissan, EON, and Vattenfall. 2004-2007, Editor in chief for Örebro University’s student paper and freelance journalist reporting from China, Brazil, South Africa and India. 2003: High school English teacher in Weihai, Shandong province, China. 2000-2003: International media studies at University of Örebro and Arizona State University.
Head of Communications for Stockholm Resilience Centre at Stockholm University. Member of the leadership team and manager for the communications department, engaging people around the globe to advance science for a livable planet.
Author of photo book Drottning av Bredfjället (Votum Förlag 2013). Published in leading Swedish dailies and featured in several national TV shows. Also, commercial photography for global companies like Disney, Kavat and Ramböll. Represented by picture agency Scandinav.
In charge of media and advocacy in 20 countries, developed and managed a team of experts and campaigners. Supported 160 partner organisations to demand their rights and engage with journalists and policy-makers. Successfully lobbied for more gender equal aid and increased support to small-holder farmers. Initiated campaign ”Dear Magdalena” - compelling Swedish prime minister to increase development cooperation across the world during the covid pandemic .
Posted in Ho Chi Minh City, covering We Effect's work in Asia. In charge of strategy, advocacy, trainings, PR, social media and content production - pictures, video and stories. Built and branded a platform for communications and advocacy from scratch, proudly reaching tens of thousands of people via Facebook, Twitter, newsletters and other channels. Developed a digital training which is being implemented across the region: Advocating for Gender Equality.
In charge of the PR and media relations, work extends to 25 countries. Increased positive media coverage with 75 percent from 2013-2017. Proud founder of the campaign ”Everybody has a name”, making Swedish media publish names of people, no matter if they are from Sweden or an African country.
In charge of the PR and media relations, work extends to four countries in eastern Africa. Increased media coverage with 150 percent from 2012-2017. Proud founder of campaign Warmer Climate - Cold News, which boosted more media climate coverage in Sweden.
PR consultant and Account director for several of PR firm Agency's leading clients, including MTV Networks, Nissan and real estate firm Svensk Fastighetsförmedling. In charge of strategy, crisis management and pro-active PR work. Proud winner of two silver medals at Swedish PR award "Agency of the year", and one unofficial world-record: the Worlds most expensive ginger bread house.