Marcus Härtel

Senior Manager Product Marketing at Infineon Technologies

Germany

About

Experience

  • Infineon Technologies (17 yrs 9 mos)
    • Senior Manager Product Marketing
      Feb 2022 - Present · 4 yrs 5 mos

      Continuation of Product Marketing for Automotive High Power modules with focus on • Defining and driving new product family. • Setting up partner network with external integrators for customers. In addition since 2025: • Leading product insights and operations team to optimize and digitalize processes as well as provide solutions focused on customer opportunity (from customer request to offer), data intelligence (incl. market and competitor insights) and roadmap (automation and change documentation) within product marketing.

    • Manager Product Marketing Automotive Power Modules
      Feb 2020 - Jan 2022 · 2 yrs

      Various Product Management and Product Marketing responsibilities for up to 7 product families of Automotive Power Modules addressing high voltage xEV applications (inverter, auxiliaries). • Leading several cross functional product teams in dynamic environment incl. full product life cycle management for multiple product families in different maturity stages In addition to previous Product Marketing role: • Pricing expert for Product Line • Joint product offering across Product Line and Division • Mentoring and coaching of employees in Product and Application Marketing

    • Product Marketing Manager Automotive ICs
      Apr 2018 - Feb 2020 · 1 yr 11 mos

      Product portfolio owner of automotive powertrain ICs adressing 12V and 48V systems • Leading cross functional application core team including strategy definition and execution • Program Planning and Execution of multiple product developments from inception to delivery, ensuring alignment with project goals and customer expectations • Driving market and competitor analysis, market model, key customer engagement, leveraging current portfolio and transforming into future one • Developing and executing negotiation strategies and pricing models • Full product life cycle management from idea to product, go-to-market strategy and execution, revenue and capacity planning, product changes and discontinuations • Creating fighting guides, organizing and conducting application and product training for sales and distributors