Marc R. Potter

Helping Cybersecurity leaders navigate the data security landscape in a hyper changing landscape with a focus on measurable success.

Los Angeles Metropolitan Area

About

I'm a Sales Leader with a passion for helping organizations strengthen their security posture through innovative solutions across the Identity Management, Cybersecurity, and Data Security landscape. I partner with businesses across North America LATAM and Canada to deliver practical, high-impact technologies, building trusted relationships with security stakeholders and aligning solutions to their specific challenges. Outside of work, I’m a dedicated guitar enthusiast who studies music theory and improvisation—bringing that same creativity and strategic thinking into how I approach sales, problem-solving, and growth.

Experience

  • Regional Sales Director, West at Fortra
    Apr 2026 - Present · 3 mos

    • Direct revenue generation efforts for the western United States enterprise sales team, focusing on cyber security and data security solutions. • Developed strategic sales initiatives to enhance market penetration and customer engagement. • Collaborated with cross-functional teams to align product offerings with client needs, ensuring comprehensive security solutions.

  • Founder/CEO at Rece Labs
    Nov 2025 - Present · 8 mos

  • Netwrix Corporation (11 yrs)
    • Sr Director of Sales, Americas (USA, Canada, LATAM)
      Feb 2024 - Nov 2025 · 1 yr 10 mos

      • Spearheaded the development of the commercial and Federal sales teams across the Americas, including the USA, Canada, and LATAM. • Collaborated with cross-functional teams to realign the go-to-market (GTM) model in accordance with company OKRs. • Fostered a culture of innovation and accountability within the sales organization to drive performance and growth.

    • Sr Director IGA sales
      Feb 2023 - Feb 2024 · 1 yr 1 mo

      Responsible for building the Identity Governance and Administration (IGA) Sales business for North America.

    • Director of Sales, Enterprise, Mid Market North America
      Jan 2019 - Feb 2023 · 4 yrs 2 mos

  • Board Member Ex CEO at Verologix, LLC
    Jun 2004 - Nov 2015 · 11 yrs 6 mos

    Transition to advisor / board member.

  • VP & General Manager (Partner) at Greytower Identity | Directory Services, Inc.
    Dec 2008 - Jun 2014 · 5 yrs 7 mos

    Makers of GreyTower Identity, We Specialize in Identity Management and related solutions. Responsible for growing world wide sales of the entire Directory Services, Inc. set of Identity management products and services.