United States
Performance-driven, decisive, and accomplished Marketing Manager with a passion for solving complex marketing issues, while exceeding financial and operational objectives. Highly innovative leader with experience in creating and implementing marketing campaigns, from ideation to launch. Excellent cross-functional leadership skills in high-pressure, challenging, and deadline-driven environments. Ready to embrace new challenges, and to master new subjects.
Responsible for brand marketing and acquisition strategies for T-Mobile’s Prepaid brands. Lead cross-functional teams to execute quarterly integrated marketing plans that deliver on all business objectives and brand promise to consumers through break-through creative and effective paid, owned and earned media plans.
Own program strategies for T-Mobile Frontline Engagement team that align to business needs and help promote employee satisfaction for retail and HQ teams. Drive marketing and social media strategy for branded gear.
Charged with developing high-impact marketing plans to drive traffic and activations across Houston DMA and outlying markets. Complement the National go-to-market strategy, leveraging sales data and market insights to identify untapped market opportunities and create hyper-local initiatives to achieve local KPIs. Lead local Go To Market action plans driving cross functional collaboration between Sales, Operation and Marketing, and executional excellence in all plan programs/components.
Managed all Direct Marketing projects from ideation to implementation for the Verizon FiOS account. Cross-collaborated with department heads to create 360° campaigns. Additionally, analyzed consumer response rates and ROI to discern campaign effectiveness.
Partnered with marketing department and developed internal marketing campaigns. Evaluated the effectiveness of existing training and certification programs and developed strategies to improve compliancy across the property. Coordinated and supported training for new and existing employees. Worked with cross-functional teams to assist in leading the transition during the acquisition of the brand by Marriott. Provided clients with a one-stop-shop to handle all meeting and convention needs across a 1,511-room resort with over 400, 000 sq. ft. of meeting space.
Responsible for the development of member communications and execution of promotional events from venue research to service negotiations while managing expenses and budgets. Liaison between clients (Humana, Johnson & Johnson and MARS), agency and vendors. Handled client presentations, estimates, invoice, and job status reports. Monitored competition, prepared competitive reports and coordinated media tours.