Davenport, Florida, United States
Highly organized Outside Sales Professional with over 25 years in Consumer-Packaged goods experience. Innovative and attentive to details with outstanding follow-through. Skilled in building relationships. negotiating and closing sales. Seeking a position in outside sales. Bilingual (English and Spanish)
Lead sales and distribution within designated geography to achieve annual goals, including merchandising as needed. Sell company initiatives to business partners, which will include gaining new item distribution, executing pricing and promotional plans, and managing inventory levels and freshness (where applicable) in geography. Leverage data and other available information to consult and lead fact-based conversations with our business partners to achieve stated goals. Manage a product contingency fund for having product and funds on-van to sell new product distribution, provide promotions and to fill-in low and out-of-stock situations. Manage administrative requirements of job, including point of sale materials.
I Collaborate with our retail partners while growing my territory by selling our delicious brands. I Strive to become the partner of choice while making data-driven decisions. Help bring the best products to families while building good business relationships. Selling, negotiating, and executing business plans –I partner with key decision makers at 26 grocery store accounts. Leveraging a fact-based selling approach along with business intelligence data, creating a selling story to drive the business for customers and Kellogg. I am accountable for delivering key metrics such as POS (Point of Sale) budget, call coverage, and maintaining “perfect shelf” discipline. Excel, PowerPoint, Analytics, work with these applications to create a compelling sales story at every store.
I Collaborate with our retail partners while growing my territory by selling our delicious brands. I Strive to become the partner of choice while making data-driven decisions. Help bring the best products to families while building good business relationships. Selling, negotiating, and executing business plans –I partner with key decision makers at 26 grocery store accounts. Leveraging a fact-based selling approach along with business intelligence data, creating a selling story to drive the business for customers and Kellogg. I am accountable for delivering key metrics such as POS (Point of Sale) budget, call coverage, and maintaining “perfect shelf” discipline. Excel, PowerPoint, Analytics, work with these applications to create a compelling sales story at every store.
Delivered the company’s KPIs for the region. Sold and executed incremental displays space throughout assigned territory. Optimized shelf space, merchandise product and displays to drive sales growth. Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions Took every opportunity to educate consumers in stores on what makes our brand the best in the category. Ensured quality, rotated product, and removed damaged packages. Maintained organization and proper rotation of back stock. Accurately and expertly utilized CRM applications to chronicle daily activities and display execution. Built and promoted positive rapport with key contacts in stores to secure incremental display space. Service assigned account base with consistency and purposeful followed-up (approx. 8-12 stops/day) Developed and scheduled weekly account visits based on specific business needs. Understood customer needs, identify how you, as the primary point of contact, can partner with the customer and enact plan to drive sales growth for the store and Spindrift Beverage Co Achieved mutually beneficial agreements through skilled negotiation. Understood the importance of building trust and credibility with accounts.
Responsible for in-store compliance at stores within an assigned geographical area. Ensured stores are set to plan-o-grams. Checking and reporting product voids Managed inventory levels minimizing out of stocks. Executed all sales programs, POP materials, and worked to maximize sales in each assigned store. Set up new stores and performed required resets. Managed in-store execution of customer fulfillment programs to include scan-based trading and CRP. Traveled to customer store locations as required within a specific geographical area. Assisted with customer service issues/complaints. Incremental sales, presenting and placing new items.
Responsible for field level customer relationship development and selling of the organization's products and/or services by contacting established customers and developing new prospects. Utilized a variety of selling skills and tools to support sales growth, promotional effectiveness, and retail sales operations execution. Primary responsibilities included: Customer contacts and roles; general awareness of Customer Strategy and Performance; customer policies and procedures. General understanding of Category Management principles and can speak to them; Access and use of tools to understand category metrics. Call preparation: resource planning, pre-call planning, and presentation development. Call execution: professional, ability to clearly communicate your interests, elevated customer's perception of capability on most calls. Call follow up: utilized debrief template, shared learning with one-up, logged, and documented the call, confirmed next steps, provided call summary to customer. Answered customers' questions regarding products, prices, and availability. Attended trade shows and sales conferences. Collaborated with colleagues to exchange selling strategies and marketing information.