San Francisco Bay Area
My name is Marco Delgado and it is a pleasure to have you in my profile. 😊 Currently, I work in the consulting sector, bringing strategic value to one of the most important banking institutions in Spain and Latin America. Armed with an MSc in Artificial Intelligence and an MBA in AI Product Management, I specialize in applying automation and AI to improve processes, as well as governing and auditing data to drive measurable business results. My curiosity and drive have led me to deep dive into the world of data, cloud computing, and emerging technologies. This journey has allowed me to develop strong technical skills in platforms such as Google Cloud and Azure, while working hands-on with tools like Python, SQL, and Big Data environments to transform information into actionable insights. What defines me is being proactive, curious, and committed to continuous learning. I see technology not only as a tool for efficiency but as a catalyst for innovation, collaboration, and meaningful change. Among my passions are Cloud Computing, AI, Philosophy, and Psychology—areas that inspire me to think critically about the future we are building. I believe in the value of professional networks and shared growth. That’s why I’m here: to connect, exchange ideas, and collaborate with people who share a vision of creating a more equitable, responsible, and fulfilling society. Let’s connect and inspire each other! 🤝🏼
As a consultant within the AGBG group at Accenture, I specialize in transforming complex data architecture into scalable, high-impact business strategies. I partner directly with management and executive stakeholders in highly regulated sectors to design data ecosystems that drive profitability, security, and innovation. Backed by an MSc in Artificial Intelligence and an MBA in AI Product Management, I approach data as a strategic product. I am passionate about reinventing processes, growing alongside our clients, and architecting robust solutions to their most complex technological challenges. Key Responsibilities & Strategic Impact: • Strategic AI Governance: Orchestrate the secure deployment of Enterprise AI ecosystems. I establish governance frameworks to measure adoption, optimize cloud licensing costs, and maximize the true ROI of software productivity. • Cloud FinOps & Financial Alignment: Architect data pipelines connecting engineering capacity with corporate financial systems, translating technical effort into precise CapEx and OpEx metrics to optimize multimillion-euro budget executions. • Enterprise Data Architecture (SSOT): Spearhead the transition from manual data silos to automated "Single Source of Truth" environments, guaranteeing data integrity for executive decision-making. • Zero Trust Security & Compliance: Design resilient data environments rooted in Zero Trust principles and the Principle of Least Privilege, ensuring absolute regulatory compliance through automated traceability. • Executive Analytics: Translate massive transactional datasets into actionable C-level dashboards, empowering managers to proactively resolve operational inefficiencies.
My goal is to design and implement the marketing strategy of the group, in order to consolidate its positioning and leadership in the national and international market. Achievements: • I led the group’s branding transformation, integrating divisions under a visual identity. I increased brand recognition by 35% and quality perception by 25%. • I boosted the group’s communication, creating platforms, newsletters, magazines and campaigns. I increased engagement by 40% and reduced staff turnover by 15%. • I increased the group’s visibility, prestige and trust in the market, generating content, participating in events, managing public relations and obtaining certifications. I increased web traffic by 50%, leads by 45% and sales by 30%. • I optimized customer satisfaction and loyalty, implementing loyalty programs, feedback, support and follow-up. I increased satisfaction by 20% and retention by 15%. Responsibilities and competencies: • I manage a multidisciplinary team. I set objectives, strategies and actions for each project. I motivate, train and evaluate my team. • I supervise the design, implementation and follow-up of digital marketing campaigns, social media, web content, email marketing and corporate events. I align the actions with the marketing plan and the group’s objectives. I coordinate the needed technical, human and economic resources for each action. • I evaluate the data and results obtained, using tools like Google Analytics, SEMrush and HubSpot. I analyze the key measures of marketing (KPIs) and identify the strengths, weaknesses, opportunities and threats of each action. I propose changes and optimizations to maximize the return on investment (ROI). • I produce periodic reports and presentations for the general management, highlighting the achievements, challenges and gaps of marketing. I communicate the results and receive and apply feedback from management.
As a marketing assistant at Altimax de México, a parent organization that includes more than 20 brands and 5 companies, I supported the marketing department in its key and administrative functions. Among the functions that I performed are: • Perform daily administrative tasks to ensure the operation and coordination of the department’s activities. • Collaborate with the marketing executives in the organization of various projects, such as campaigns, events, market research, etc. • Collect and analyze data from the market, the competition and the performance of the marketing actions, using tools such as Google Analytics, SEMrush, HubSpot, etc. • Create and publish online content on the website and social media of the company, as well as marketing texts for brochures, press releases, etc. • Communicate directly with customers and establish trusting relationships. This experience allowed me to acquire knowledge of the principles of office and marketing management, analytical skills, digital skills, managerial and strategic mindset, empathy and leadership.