Marco Biffoni

Head of Sales & Business Development

Italy

About

Professional experiences gained in Multinational Corporation and Consulting Companies, let Marco to: ➜ acquire expertise in complex environment characterized by economic, political, technical and company governance constrains where "out of the box" mindset, decision making, negotiation and communication skills are essential to succeed ➜ be recognized as leader by managed teams: setting clear direction and targets, being point of reference in times of stress and turbulence, inspiring through a proper mix of enthusiasm - integrity - empathy – competence ➜ build a robust store of knowledge trough international experience in different market sector (Railway, Aerospace & Defense, Utilities and Public Sector)

Experience

  • Alstom (5 yrs 6 mos)
    • Head of Sales & Business Development
      Apr 2024 - Present · 2 yrs 4 mos

      • Responsible to create, propose, plan and implement Italian Sales & Marketing Strategy • Being Italian Customers C levels point of reference • Driving partnerships establishment • Ensuring, thanks to a fantastic team, ~2 BEUR yearly order intake through 4 businesses: - Rolling Stock - Service - Signalling - Infra & Turnkey

    • “Alstom in Motion 2030” Strategy Leader for Italy
      May 2023 - Mar 2024 · 11 mos

      Leading, for Italy, the Alstom in Motion 2025 Strategy deployment.

    • Customers Director
      Feb 2021 - Mar 2024 · 3 yrs 2 mos

      Being the main company interface and account manager, for following Customers, in order to execute tenders and contracts: • Trenitalia Long Haul • FNM, Trenord & Ferrovienord • Strutture Trasporto Alto Adige

  • ASSIFER BoD Member | ASSIFER Head of Rolling Stock section at ANIE Federazione
    Jul 2018 - Present · 8 yrs 1 mo

    • ASSIFER represents companies operating in Italy, having a total annual turnover of about 3,9 BEUR, in the railway and urban transport sectors • ASSIFER is part of the ANIE Federation - the Confindustria Federation - which represents companies that are among the most strategic for country development in the national industrial scenario

  • BOMBARDIER (11 yrs 2 mos)
    • EMEAI Sales Strategy & Operation
      Jul 2019 - Jan 2021 · 1 yr 7 mos

      • Responsible to harmonize, integrate define the sales strategy and the related execution • Coordinating Nordic, Switzerland, Italy, Iberia, Africa, Middle East and India Sub-Regions • Directly supporting, through active involvement, key commercial campaigns • Being part of Bombardier Senior Executive community

    • Head of Sales Italy
      Nov 2017 - Jan 2021 · 3 yrs 3 mos

      • Responsible to create, propose, plan and implement Italian Sales & Marketing Strategy • Being Italian Customer point of reference till Senior Management level • Being Company interface during Competitor & Main Supplier partnerships establishing • Coordinating international Bid team • Being part of Bombardier Executive community

    • Sales & Marketing Director
      Apr 2014 - Nov 2017 · 3 yrs 8 mos

      • Managing direct negotiations and public tenders having values till 2,6 Billion Euro • Being Italian Customer point of reference till Customer CEO-1 level • Overseeing implementation of the Marketing strategy, including campaigns, digital, events & PR • Coordinating international Bid teams • Being part of Bombardier Executive community

  • Project Manager / Senior Business Consultat at Leonardo
    Mar 2005 - Nov 2009 · 4 yrs 9 mos

    Being part of Leonardo Corporate internal consulting workforce: • Direct involvement in several Leonardo Subsidiary Companies • Supporting Subsidiary Companies in addressing identified issues, defining root causes, proposing alternative solutions, pursuing the most effective one and directly managing implementation • Main initiatives followed: 1. Strategic Planning & Control 2. Project Planning & Control (Corporate directive implementation) 3. Manufacturing & Quality improvement initiatives 4. Shared Services business process model definition 5. ICT Strategic & Operational Planning & Control development 6. Organisational Change Management support • Duties characterized by continuous identification of the best balance between Corporate will and operational realities and needs • Acting as, and facilitating, interface between Corporate and Subsidiaries senior management

  • Business Consultant at Accenture
    Jun 2001 - Feb 2005 · 3 yrs 9 mos

    Within Energy and Utilities Business Unit: • Responsible for Strategy Deployment, business processes Analysis and Reengineering for major Italian Utilities Companies during unbundling phases • Developing Strategic IT Demand Management Model for a leading Italian electrical energy producer • Having the responsibility to coordinate teams dedicated to functional analysis, software development, integration and testing activities