Rome, Latium, Italy
Sales & Business Development Leader with 20+ years of experience driving revenue growth, client acquisition, and market expansion across B2B, Retail, GDO, Technology, and Services sectors. Proven track record in building and leading sales teams, managing commercial networks, and developing strategic partnerships that generate sustainable business growth. Strong expertise in: • New Business Development • Sales Leadership & Team Management • Key Account Management • Full Sales Cycle Management • Go-to-Market Strategies • CRM, Forecasting & Pipeline Management • Cross-selling & Up-selling • GDO & Large Retail Negotiation Throughout my career, I have managed commercial teams, developed national sales networks, negotiated with major retail groups, and generated significant revenue growth through strategic client acquisition and account expansion. I bring extensive knowledge of the Italian retail and GDO market, supported by direct relationships with buyers, category managers, and key decision-makers. ✅ TESTIMONIAL "Myriam Anajjar – Country Manager, Wonderbox Italy Marco successfully launched and developed Wonderbox's business in Central and Southern Italy, driving strong revenue growth and building trusted relationships with key retail partners." "Luca Tammaccaro – Country Manager, TomTom Italy Marco Bellia stands out for his strong sales leadership, determination, and consistent focus on delivering business objectives." 📩 [email protected]
Responsible for revenue growth across the existing client base and new customer acquisition through strategic prospecting activities. Managed and negotiated commercial agreements with key stakeholders across Large Enterprise and SMB segments, driving business expansion through cross-selling and up-selling initiatives. Led and coordinated sales operations across Central and Southern Italy, ensuring alignment with company growth targets. Directed, coached, and coordinated a sales team of 20 commercial representatives, overseeing field activities and providing strategic guidance to support sales performance and target achievement. Monitored sales performance through CRM systems, including KPI analysis, pipeline development, revenue tracking, and sales effectiveness reporting. Represented the company at industry trade fairs and sector events while collaborating with internal teams to optimize sales strategies and identify growth opportunities.
Managed and developed long-term commercial relationships with assigned clients, focusing on revenue growth across both existing and new business opportunities. Directed and coordinated a multi-channel sales team of 20 professionals (8 internal telesales specialists and 12 external B2B field sales representatives), providing training, coaching, and strategic guidance to drive sales performance. Led commercial negotiations and managed the full sales cycle from opportunity generation to contract finalization and revenue follow-up. Coordinated a network of independent sales agents, supporting field activities through joint client visits and strategic account development. Monitored sales performance through CRM systems, including revenue tracking, pipeline management, sales forecasting, and KPI analysis. Represented the company at industry trade fairs and sector events, strengthening brand positioning and generating new business opportunities.
Responsible for achieving sales targets and revenue objectives, with a strong focus on B2B new business acquisition. Developed and expanded revenue across existing and prospective clients through strategic cross-selling and up-selling initiatives. Coordinated and managed a network of 10 independent sales agents operating through distributor channels, ensuring alignment with company sales strategies. Handled commercial negotiations with key stakeholders across SME and Large Retail (GDO) segments, managing the full sales process from opportunity identification to deal closure. Organized and delivered training programs for the sales team, covering product knowledge, company positioning, and sales strategy, including field coaching and joint client visits. Managed and maintained CRM systems, monitoring revenue performance generated by the sales force, and overseeing pricing policies and discount strategies. Delivered corporate training sessions for client organizations, training groups of 20–40 employees on product use, value proposition, and commercial solutions. ✅ LUCA TAMMACCARO Country Manager Tom Tom S.p.A. “Marco Bellia stands out for his strong sales leadership, determination and consistent focus on delivering business objectives.”
Responsible for B2B and B2C customer acquisition, identifying and developing new business opportunities through proactive prospecting activities. Managed the full sales cycle, including commercial negotiations, contract closure, and relationship development with both business and retail clients. Conducted regular field visits to affiliated H3G retail stores, supporting commercial activities and strengthening partnerships with sales points. Generated new sales opportunities through cold calling, appointment setting, and direct outreach to potential clients and prospects. Focused on expanding the customer portfolio and increasing revenue through direct sales activities and on-site client engagement.