The Hague, South Holland, Netherlands
I lead partner and channel growth strategies that create measurable revenue impact across EMEA. My experience combines senior relationship management, ecosystem development, and Microsoft-focused commercial execution, with a strong emphasis on enabling partners to win, scale, and deliver more value to customers. Across my career, I have worked closely with Microsoft partners, ISVs, and channel organizations to connect business strategy with marketing automation, sales enablement, and Microsoft Dynamics 365 solutions. I focus on building trusted partnerships, improving go-to-market execution, and turning complex technology into commercial growth. My strength lies in bringing structure, clarity, and momentum to partner-led growth. Whether the goal is pipeline creation, partner activation, solution adoption, or regional expansion, I work to align teams around practical actions that deliver results.
- Lead channel strategy and partner growth across EMEA & MENA, driving revenue expansion, ecosystem development, and strategic account growth. - Develop strong partner relationships that convert Microsoft-aligned marketing automation into measurable pipeline and customer impact. - Enable partners through commercial guidance, training, solution positioning, and joint go-to-market execution. - Align sales, marketing, and partner motions to accelerate adoption of Dynamics 365-native solutions. - Engage senior stakeholders in partner conversations that strengthen trust, demand generation, and long-term business growth.
- Drove partner development initiatives across EMEA to identify new business opportunities and grow existing partner relationships. - Supported go-to-market execution with partners, focusing on revenue creation, solution fit, and market expansion. - Worked closely with sales and marketing teams to improve pipeline generation and partner engagement. - Helped position Microsoft-centric marketing automation as a commercial growth enabler for partners and customers. - Strengthened partner collaboration through structured follow-up, business planning, and opportunity development.
- Managed channel growth across multiple regions, supporting partner enablement, revenue growth, and pipeline development. - Identified and cultivated strategic partners to expand market reach and increase solution adoption. - Delivered training and consulting on Microsoft Dynamics and Click solutions to improve partner confidence and customer outcomes. - Supported forecasting, channel planning, and partner activity to improve commercial visibility and execution. - Contributed to demand generation and sales enablement efforts through partner-led motions and solution education.
- Managed relationship development, new business, renewals, and retention across a B2B customer base. - Built account plans and pipeline discipline to support revenue growth and forecast accuracy. - Worked on data quality, segmentation, and market intelligence to improve commercial performance. - Supported consultative sales by aligning customer needs with data-driven business solutions. - Strengthened customer value through structured account management and cross-sell / upsell opportunities. Focus areas: data quality | data enrichment | customer analyzes | market analyzes | cross sell upsell | leads | reduce cost of sale | improve campaign process | refresh prospect data | Improve ROI | find new customers | enrich customer dataset | make big data relevant and applicable | market segmentation | improve management reporting | specific branch information | marketing intelligence | SAS analytics | customer development | customer retention | online marketing | marketing automation | Salesforce.com | Microsoft Dynamics.
As part of the D&B UK Business Consultancy team I sold in all verticals our Sales & Marketing / Master Data Management Solutions to Large/Global customers and prospects. Projects involved: Master Data and Project Management, CRM, Data as a Service (DaaS), Marketing Automation, (Big) Data, Business Intelligence + Data Analytics. -New Business. -Up & cross selling. -Forecasting & pipeline management (Salesforce.com). -Driving growth.
As Sr. Relationship Manager I sold as a specialist the Dun & Bradstreet Sales & Marketing products and solutions to Large and Global Enterprises. -New Business. -Contract renewal. -Forecasting & pipeline management (Salesforce.com). -Customer retention and driving growth.
As Relationship Manager Direct Sales I sold the Dun & Bradstreet products and solutions to Small and Medium and later on (in 2005) to Large accounts -Contract renewals. -New Business.
-Responsible for maintaining and intensifying contacts with all major NL ABN AMRO Bank offices regarding closing new annuity contracts. -Receiving and processing orders.
-Responsible for analysing- and editing incoming foreign data. -Leadership to 6 soldiers.