Amsterdam, North Holland, Netherlands
A growth marketing expert with a strong focus on data, experimentation, and the Kaizen philosophy - continuous improvement in small steps! Currently building Amsterdam's biggest social sports community and helping SaaS companies execute their growth opportunities.
Building Amsterdam's #1 Social Sports Community. HIGH 5 is designed to connect group sports enthusiasts based on interest, skill level, and availability. It's our goal to build a platform for locals and expats to find people to play their favourite group sports with instantly. Whether you're a seasoned player or just starting, HIGH 5 is here to meet like-minded individuals, build communities, and enjoy the benefits of an active, social lifestyle. Currently growing the community in Amsterdam! Keen to check it out? www.high-5.co
As the content & growth marketing manager, I am responsible for the organic growth of the platform. Including KPIs around 👉 SEO performance (organic traffic growth, keyword rankings, domain authority, etc.) 👉 Organic MQL/SQL generation and pipeline contribution 👉 Conversion rate optimisation (CRO) in lead-generating journeys 👉 CRM activation and engagement (Email marketing) 👉 Content performance (blog traffic, engagement metrics, and lead generation from content assets) 👉 HubSpot workflow efficiency (automation success rates, lead scoring accuracy, etc.) As the lead in organic growth, I was a direct manager of two interns, focusing on social media and content creation. Next to my role as organic & growth marketing manager, I got the opportunity to work closely with our sales department to optimise sales workflows and improve our lead > closed-won ratio.
As the growth marketing manager at Omnitise, I was responsible for a portfolio of 15 accounts and managed a team of 5 freelance paid advertising specialists. Focus on KPIs, such as: 👉 General marketing results (CAC, CPL, CPM, ROAS, etc.) 👉 Revenue and CLV improvement 👉 Conversion-rate optimisation (CRO) 👉 Lead nurturing (MQL to SQL conversion rates) 👉 A/B testing results and experimentation insights 👉 Funnel performance (drop-off rates and improvement opportunities) 👉 Performance of creative assets (CTR, engagement rates, and relevance scores).
As a freelance marketing expert, I managed a variety of paid campaigns on different channels and for companies in a variety of industries. My main focus was on Meta & Google advertising.