United Kingdom
With over 30 years of experience in the hospitality and fitness industry, I am proudly the CEO and Partner of ILC. I have extensive experience in operations, management, design, sales and marketing, strategy, and development. I am passionate about optimising space and making stunning designs functional. Memorable experiences require effortless delivery. From concept design to feasibility, construction, and delivery, every stage requires attention to detail from within and outside. I challenge myself daily to innovate, develop and learn, making incremental improvements possible in everything I do. Consultancy allows me the privilege of translating experiences into guidance and success. ILC provides me with a platform to continue working with the world's leading hospitality and leisure brands, helping every guest enjoy experiences they will remember for a lifetime.
- Lead strategic repositioning of a global hospitality consultancy with offices across Asia and representation in five continents - Developed new company structure, long-term vision, and strategic business plan - Directed hospitality, sports, and recreation development projects, including feasibility studies, concept creation, and operational planning - Spearheaded marketing revamp and enhanced client engagement strategies - Provide advisory services to private clubs, hotels, and recreational businesses across APAC and beyond
- Transformed regional subsidiary into a market leader, increasing turnover 2.5x and achieving 24% EBITA - Oversaw strategic planning, operations, branding, and stakeholder relations across luxury fitness and hospitality sectors - Designed and delivered a multi-million-dollar experience center, elevating brand presence in Asia - Achieved highest global customer satisfaction scores and secured partnerships with top-tier hotel groups - Led cross-functional teams and drove commercial growth across B2B and B2C channels
- Led hospitality and residential segment strategy across 14 countries in Asia-Pacific - Secured commercial agreements with global hotel brands including Rosewood, Mandarin Oriental, Shangri-La, Four Seasons, Hilton, Marriott, and Accor - Directed regional sales teams and distribution networks, driving double-digit growth - Designed and project-managed luxury fitness developments for hotels and residential properties - Built strategic relationships with operators, developers, consultants, and investors
A focus on providing professional advice and planning for individual clients as well as business development and marketing for the Hong Kong office. - Managed personal client portfolio and improved CRM systems to enhance engagement - Executed strategic marketing initiatives, contributing to firm’s recognition as Best Advisory Firm in 2016 - Strengthened relationships with high-net-worth clients and institutional partners - Increased funds under management through targeted business development
Ahead Leisure UK is a management consultancy providing practical solutions for the hotel and leisure industry. We offer professional services to help develop concepts and business plans, feasibility studies, operation plans, sales and marketing plans, refurbishment and development support services, standard operating procedures, and pre-opening and post operating management. - Delivered business plans, feasibility studies, financial forecasts, and concept designs for boutique leisure ventures - Provided technical advisory services to contractors, architects, and project teams - Helped owners secure investment by preparing and presenting strategic development proposals - Designed branded materials and strategic marketing plans to enhance visibility and ROI
Acttivo provides tailor-made triathlon, swimming, cycling and running holidays south of Rome, Italy. - Created and operated bespoke activity holidays focused on triathlon, swimming, and cycling - Managed daily operations, coached athletes, and built partnerships with local service providers - Designed all branded materials and marketing collateral - Delivered high-quality hospitality packages for international clients