United Arab Emirates
A marketing professional with over 11 years of experience in brand management, strategic planning, and portfolio performance enhancement. Currently serving as Regional Manager for MENAT & South Africa at Amazon Ads since September 2024, contributing to the organization’s regional advertising initiatives. Focused on leveraging expertise in brand strategy and communication to drive impactful results, with a passion for navigating competitive markets. Committed to fostering robust partnerships and achieving regional growth through effective strategies and collaboration.
- Lead the strategic planning process for the assigned brands (700M+ Portfolio) based on key consumer insights to enhance portfolio performance, improving communication with end consumers - Lead Lifebuoy brand to a 3X growth figures - Maintained & grew Lux leadership in market
▪ Lead the strategic planning process for the assigned brands (170M+ Portfolio) based on key consumer insights to enhance portfolio performance, improving communication with end consumers ▪ Responsible for brands P&L – Monitoring & maintaining the brands profitability ▪ Establish performance specifications, cost and price parameters, market applications and sales estimates ▪ Coordinate the development of communication tools (Website, catalogues, POSM) ▪ Implementing marketing plans by working with internal and external parties to deliver in a timely manner and on budget allocated. ▪ Travel internally to ensure relationship with distributors is maintained at a healthy state ▪ Scanning the competition latest trends and proposes new products ▪ Report the brand performance to Dubai Marketing Team ▪ Extracting retail audit data (Nielsen Tools), to have a better understanding of the market and our competitors. Identifying key opportunities and points to improve
- Handling two brands (Skin Care Category) - Identify and capture key category opportunities to achieve the desired growth rate. - Manage day-to-day marketing activities. - Initiate and communicate new sales strategies to the sales team after obtaining top management's approval. - Responsible for carrying different trade, and consumer promotions. - Scanning the competition latest trends and propose new products. - Monitor allocated budget for each brand - Setting online marketing strategies to create online brand community. - Work with our in house art team to develop artworks for different projects. - Conduct market visits to ensure in-store visibility. - Set visibility plans with the Sales team. - Monitor different brands performance on a monthly basis. - Extracting audit analysis, to have a better understanding of the market and our competitors. - Work Closely with the R&D on formulating new products, responding to consumer needs in our current products. - Responsible for amending the claims and artworks for Eva Cosmetics portfolio to be compliant with SASO in KSA.